To better service the needs of our advertisers, we have enabled the option to set attribution windows at the ad group level. These settings were previously only available at the ad account level and did not offer advertisers to select different windows for different campaigns, or ad groups. As of September 9, 2023 you have access to ad group level attribution settings, which allows you to:
You will now see attribution settings at the ad group level under Bidding and Optimization. Once you hit the edit button to the far right of the Attribution settings option, you will see the option to change the attribution settings.
Attribution settings will be available at the ad group level instead of the ad account level. This means the attribution manager (which was the previous home for attribution settings) will be deprecated, and advertisers will have to select attribution windows at the ad group level when creating their ad group. There will be a default selection of attribution settings. So even if an advertiser does not actively manage their settings we will use the default for that ad group
Note: If the advertiser changed their attribution settings in Attribution Manager previously, we will use their selected windows as the default setting at the ad group level (for new campaigns too). However, if they never changed their attribution settings in the attribution manager, we will use the new defaults listed below (7dc/1dv for web and app).
Currently, live campaigns will continue to use the attribution setting that was selected in Attribution Manager. Meaning, that campaigns that are live will inherit the attribution selection from Attribution Manager and no action is needed from the advertiser.
Existing ad groups that are currently paused will also inherit their attribution settings. If an advertiser wants to restart an old ad group, they CANNOT change their attribution settings. They will have to create a new ad group in order to modify attribution settings
Existing ad groups that are currently paused will also inherit their attribution settings. If an advertiser wants to restart an old ad group, they CANNOT change their attribution settings. They will have to create a new ad group in order to modify attribution settings.
In a case like this, where the advertiser is optimizing to one event but wants to see TikTok Ads Manager reporting for a different event, note that the attribution window selected for the optimization event will be applied for reporting other events also in that ad group.
This new solution empowers businesses with data analytics to gain a deeper understanding of their customer journey. With TikTok analytics, you get a more transparent perspective on how customers navigate the non-linear path to making a purchase.
Your TikTok ads attribution window will default to 7-day click-through attribution and 1-day view-through attribution. This is also the minimum number of days that TikTok recommends you to set your attribution window. However, you can always change your window to some of the other options that TikTok provides you:
Absolutely, you have the option to disable your view-through attribution. Nevertheless, we strongly advise enabling it, as it offers you a more comprehensive perspective of how your advertising is affecting TikTok. Additionally, this action provides TikTok with extra conversion data, which in turn enhances the potential for optimizations, ultimately leading to enhanced results for your campaign.
Attribution is a complex concept for businesses engaged in advertising, not just on TikTok but across various platforms. Therefore, have compiled a list of frequently asked questions to address all your queries:
So, the tip here is to go for view-through attribution. That extra conversion info helps TikTok get the hang of things faster and boosts how well your whole account performs. In the end, it lets TikTok send out ads more cleverly to folks who might actually do what you want, and that means more wins for you.
Yes, you can change your attribution window settings even after a campaign has started. This flexibility allows you to adjust your strategies based on campaign performance and user behavior. In fact, adjusting attribution windows can provide a clearer picture of how your ads contribute to conversions over different periods. It helps you optimize your campaigns more effectively based on your desired outcomes.
But the reason this is going viral right now is the projector part: TikTokkers claim this can be done with super-cheap models. For as little as $60 or so, you're told, you can turn your wall into a big, beautiful picture window. Outside that window: live images of a rainforest, mountain landscape, tropical beach or the like. (Harry Potter-inspired Hogwarts window, anyone?)
If your primary goal here is fake windows (and maybe some fun effects come Halloween), you definitely don't need an expensive 4K projector. Indeed, while higher resolution is critical for watching movies and TV shows, here it's not the most important factor.
For example, I looked at this Tropical Storm Window at various resolutions ranging from 4K on down to 720p. Could I see a difference? Sure, but it was minimal. That's because the image itself doesn't change much; it's like you're projecting a slightly animated painting. As long as you can see what it is, that's enough. It doesn't need to be razor-sharp.
Good news: If you're strictly adhering to the TikTok Fake Window Challenge, you don't need a super-bright model. That's because these windows are generally for nighttime, lights-out viewing. In a dark room, even a cheap projector will probably be bright enough to get the job done.
Ah, but where are you going to place that projector? That can be a challenge as well, which is why keystone is so important: Unless you're able to point the projector straight on, at exactly the right height, the image will appear angled -- and ruin the effect. Keystone controls let you straighten an angled image, to compensate for a projector that's, say, off to one side or down on the floor.
Many cheap projectors offer no such controls, however, and some give you only vertical or horizontal; ideally, you want both. At the very least, figure out where the unit is going to sit so you know exactly what adjustments you'll need.
In a word: YouTube. A search for "fake windows" will reveal lots of great choices, many of them designed to play for hours at a time. OK, but how do you feed those videos to the projector? Assuming it has no built-in streaming capabilities (most cheap models don't), you may be able to connect your phone or tablet, then mirror the YouTube app. You could also plug in the streaming stick of your choice. Amazon's Fire TV Stick Lite, for example, is just $30, but often goes on sale for even less. Similarly, the Roku Express sells for $30, sometimes less.
If you have a YouTube Premium subscription, you can download fake-window videos to a PC, then copy them to a flash drive or memory card. Pop that into the projector and you don't need to worry about streaming.
Let me preface this by saying that cheap projectors are exactly that. They won't be especially sharp or bright, and they may severely limit where you can place them (owing to the aforementioned keystone issues). These aren't the models to buy if you're thinking about a home theater.
Apeman's stylish model offers native 1080p resolution and dual speakers, impressive given the price. Just as impressive: a full 50-degree range of vertical keystone adjustment. That means if you wanted to, say, park this on the floor just under your bed, it would still be able to project up on the wall.
That's a great benefit, but the real news here is support for "4D" keystone correction. That means you can manually adjust all four corners of the image, giving you a lot more flexibility in terms of placing the projector. It can be up high, down low or off to the side.
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CHICAGO (CBS) -- A young man in the southwest suburbs is dedicated to making the most of his time this summer, and word of Jonathan Martinez's work ethic while washing windows has been making the round on Facebook
"For my solution that I put on windows, I use Dawn dish soap, vinegar, and water. I just mix those up, I scrub the windows down, and then I squeegee them," he said. "After I'm done squeegeeing them, I look at the window, see if it's all good, and then I detail the edges with a microfiber towel, and that usually gets the job done."
"I'm pocketing it, but I do realize my brother's going to college soon, and I do realize his tuition costs a lot," he said. "I'm thinking about putting that toward my future tuition, because all the money I'm getting, my parents are kind of struggling to pay for his college, so I think I'm just going to use the money toward that, or just save it."
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