VirtualResume * Experienced Marketing Communication Manager seeking challenging opportunity in a growth oriented industry
Michael Bonadio
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Name: Michael Bonadio
Phone: 616-874-1192
E-mail: MBona...@aol.com
Location: Ada MI USA
_ _ _
Michael A.
Bonadio
4514 Sunflower Ridge Dr., NE,
Ada, MI 49301
(H)616-874-1192
E-mail: MBona...@aol.com
Professional Objective:
Seeking an opportunity to apply skills and experience in Marketing,
Marketing Communications and Merchandising at an aggressive, growth
oriented company.
Special Qualifications:
Demonstrated ability to manage; technical, financial and human resource
necessary to efficiently and effectively develop and market new ideas.
Skilled manager with extensive experience in brand development, new
product development, and strategic planning. Thoroughly competent in
developing and executing successful marketing strategies.
Employment History:
1996 - Present -- Universal Forest Products, Inc., Grand Rapids, MI
The nation's leading manufacturer and distributor of wood products for
site-built commercial and residential housing, manufactured housing, home
centers, and industrial products markets.
Position: Director of National Marketing
Responsible for developing a national marketing department which is
responsible for the strategic development and implementation of all
national sales & marketing programs. In addition the department is
responsible for developing and executing all regional consumer and
business-to-business marketing programs for seven autonomous operating
companies.
Duties include hiring and training a staff of seven in addition to the
following:
1. Develop an annual national marketing plan to support core product lines as
well as design core product line extensions and develop new categories of
products within the companies core competencies.
2. Develop merchandising and point-of-sale strategies for all retail products.
3. Develop and maintain a corporate branding strategy.
4. Develop and maintain regional and national marketing budgets.
Accomplishments:
1. Developed an enhanced merchandising program for commodity treated lumber
and deck accessories. Early results have netted an increase from 35 to
248 stores (Chain wide representation) at a key retail customer.
2. Completed a line extension of vinyl lawn & garden products which are
currently running five to six time over plan with the new products
outselling core products 2:1
3. Developed a comprehensive corporate communication program that enables our
highly regionalized corporation to look and act like the Fortune 500
company that we are, but also speak with a regional voice to better serve
our diverse customer base.
4. Developed a comprehensive marketing & sales communication program that
helps ensure consistency in the training of sales personnel and retail
partners.
1991 - 1996 -- Fruit of the Loom, Bowling Green, KY
A vertical manufacturing/marketer of consumer packaged goods and apparel
with annual sales of $2.2 billion.
Position: Director of Sales Promotion
Responsible for strategic development and implementation of consumer/trade
promotions, the corporations country music event marketing program, and
direct the account planning and sales promotional activities for all FTL
major and field account teams.
Duties included:
1. Develop and supervise event marketing programs, supported by consumer
promotions. E-mail me for additional information.
2. Develop and supervise $24 million in promotion and $5.7 million in event
marketing budgets.
3. Conducted presentations to the sales force and major customers
4. Direct activities of six-person staff.
5. Develop customized marketing and sales plans for key accounts, which focus
on account partnership and retail differentiation.
Accomplishments:
1. Asked to establish a new department, Account Specific Planning, to act as
a liaison between sales, marketing and key accounts, for the purpose of
developing strategic sales and marketing plans.
2. Designed and supervised the development of PC-based business programs
which aid in the development of effective and cost efficient marketing
and sales programs for retailers:
- Account Planning Program -- business analysis, planning and forecasting
- Retail Ad Tracking Program -- monitors key account advertising
activities and provides timely analysis
- Retail Ad Development Program -- Macintosh-based program for developing
retailer circular advertising
3. Developed a comprehensive and fully integrated corporate events marketing
program around country music:
- Accomplished 100% participation among key retailers in both 1995 and
1996 netting retail sales increases of between 13 - 69%.
- Created Fruit of the Loom All Star CountryFest 96, the largest one-
day ticket music event.
1989 - 1991 -- Rubbermaid, Incorporated
Office Products Division, Wooster, OH
A manufacturing/marketer of commercial and consumer office products with
sales of $115 million.
Position: Manager, Marketing Communications
Responsible for development and implementation of a full range of
marketing communication and sales programs for this start-up venture of
Rubbermaid Incorporated.
Duties included managing the communication staff and agencies responsible
for the following communications disciplines:
- Planning - Advertising - Sales Promotion - Merchandising
- Packaging - Public Relations - Trade Shows - Sales Meetings
- Executive presentations
Develop and supervised a $3.1 million communication budget.
Accomplishments:
1. Picked to be one of the five original start-up members of this new business
team.
2. Recognized by the president of the company for outstanding performance and
contributions in 1989 earning the company's Super Achiever Award.
3. Succeeded in helping the start-up business grow to over $115 million in
sales in the first 18 months.
1986 - 1989 -- Rubbermaid, Incorporated
Commercial Products Division, Winchester, VA
A manufacturing/marketer of products for the commercial food service,
sanitary maintenance and agricultural markets.
Position: Manager, Advertising and Sales Promotion
Responsible for development and implementation of all advertising and
commercial sales promotion programs.
Duties included creating advertising and sales promotion materials for all
core and new products. In addition to managing a staff of nine, four
agencies/studios were managed to produce:
- Merchandising - Packaging - Publications - Trade Shows
- Sales Meetings - Public Relations
Develop and supervised a $12 million communication budget.
1983 - 1986 -- Detrow & Underwood, Ashland, OH
A medium sized, full service advertising and sales promotion agency
serving consumer product and business-to-business accounts.
Position: Account Executive/Account Supervisor: Responsible for
supervising all account activities, and for developing new account plans.
1982 - 1983 -- Marc Associates, Mansfield, OH
Position: Account Executive
Responsible for managing a branch office of this mid-sized advertising and
sales promotion agency
Total P & L responsibility
Creative and client contact
1979 - 1982 -- The Collier Printing Company, Wooster, OH
Position: Account Representative/Designer
1976-1979 -- The Ohio State University
Agricultural Technical Institute, Wooster, OH
Position: Director, Instructional Media Laboratory
Education:
The Ohio State University, Columbus, OH
Master of Arts -- Media Design, 1975
The Ohio State University/College of Wooster
Bachelor of Fine Arts -- Ceramics, 1974
Bachelor of Art Education -- Media Design, 1974
Workshops/Professional Training
Change State Management, 1982
Time Management, 1986
Managing Interpersonal Relationships, 1987
Performance Management, 1987
Cost Improvement Program Development, 1990
Various other group management seminars.
Personal Data:
United States Marine Corps:
1968-1970, Honorable Discharge
Service in the Republic of South Vietnam
Married, 3 children.
Interests:
Enjoy jazz, classical and country music. IBM-PC hobbyist, model builder,
woodworker.
Participate in many community and church-related activities.
Relocation:
Willing to relocate.
References available on request.
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