Marketing Analytics Strategic Models And Metrics
Matthew Pendergrass
Marketing Analytics: Strategic Models and Metricsgives marketing students and professionals a practical, structured, andcomprehensive guide to marketing analytics. The book covers a varietyof different strategic models and metrics to aid marketers inquantifying and monitoring their marketing efforts, as well aspredicting their results. With the additional insight, marketers canmake better decisions and maximize the effectiveness of their marketingbudget.
Marketing Analytics Strategic Models And Metrics
The book includes almost 500 pages of text and nearly 400figures, diagram, tables, and charts to illustrate the concepts. Thebook is also packed with current examples showing how marketing canindeed be measurable.
The book is ideal for analytics-related courses inupper-level undergraduate and lower-level graduate school programs. Itis also recommended for business executives who are held accountablefor results, and who want to show how their efforts relate toorganizational outcomes.
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The course content table below includes chapter content, casestudies (with supporting files), web resources, and relevant videos. The table also includes several sample syllabii to accommodate courses of different length. Each course variation uses the same book, "Marketing Analytics: Strategic Models and Metrics."
Case Study Solutions are available by goingto the Contactpage and sending a note requesting them. You must be an educator, aprofessional not taking a marketing analytics course, or a student withpermission from your professor to get the case study solutions.
General Disclaimer/ Limit of Liability: Although the author and publisher have made every effort to ensure that information in the book, and in content associated with the book, was correct at press time, the author and publisher do not assume and hereby disclaim any liability to any party for any loss or damages, including but not limited to special, incidental, consequential, or any other damages. The author and publisher make no representations or warranties with respect to the accuracy or completeness of the contents of the book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. This limit of liability and disclaimer of warranty extends to any goods or services associated with the work, or derivatives of the work, such as workbooks, videos, websites, seminars, webinars, and so forth. The advice and strategies contained in the book or related works may not be suitable for particular situations. The content in the book and related works should not be considered legal advice. Readers are advised to seek appropriate legal counsel or other professional assistance for their own situations. By using any content related with the book, you are hereby agreeing to the general disclaimer and limit of liability.
is an award-winning serial marketing executive, an adjunctfaculty member of several major universities, the author of multiplemarketing textbooks, a popular speaker on marketing topics, and amember of several advisory boards.
Stephan Sorger, MBA, MS, PE, is an award-winning author of business and marketing textbooks, an adjunct faculty member of several major unitersities, a popular speaker on marketing topics, and a consultant on analytics and pricing topics.
Price Analytics: Strategy, Tactics and Execution offers pricing students and professionals a practical, structured, and comprehensive guideto price analytics. The book includes price models, decision-making tools, numerical examples, and more than 500 figures.
Marketing Analytics: Strategic Models and Metricsoffers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.
Marketing Planning: Where Strategy Meets Actionoffers marketing students and professionals a practical, step by step guide to creating marketing plansthat deliver measurable results. It presents a comprehensive framework for strategic marketing planning and outlines a structured approach for developing effective marketing plans.
I just wanted to thank you again for your great class. Itook it a few semesters ago when I was unemployed. I am now happilyemployed and was abile to use some of the skills I learned in yourclass to help make a marketing decision for my company. It was so greatto see that the numbers backed up my instincts and made me much moreconfident when presenting it to the president of the company.
I took your class in summer of this year. I wanted to tellyou it is one of the best Marketing classes that I have taken in myacademic life. It provided me with a very useful set of tools for theplanning, execution and evaluation of different marketing strategies.
As a marketing student, and aspiring marketingprofessional, a well written textbook is very important to me. YourMarketing Planning textbook has proven to be a great resource. The bookis very comprehensive and covers all the areas I need to consider whencreating a marketing plan. Unlike other textbooks, your book goesbeyond terminology and concepts and includes actionable steps forimplementing the material in a real-world marketing department setting.Specifically, the modular approach to marketing planning that youpresent is very helpful. Your approach makes the process of creatingsuch a sizable plan much less intimidating and much more efficient.
Stephan Sorger's New Product Development course helped meget a decent pay jump and a promotion in my position at the Whole FoodsMarket corporate offices. I was able to use the course methodology totrim some projects up and make them more efficient, saving time andmoney. Using the terminology and vocabulary from the course, I was ableto garner additional respect at work because it instilled confidence inmy capabilities.
As I search for employment during these turbulent economictimes, I find your New Product Development class to be very inspiring.Although I have worked in product development for over 4 years, yourcourse is sharpening my skills, and teaching me new approaches todeveloping successful products. You are covering quite a bit in a5-session course, however your detailed and organized methodology makesit possible, and your visuals are excellent. I aspire to create thesame.
Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.
Edition: First Edition, Version 1.1, introduced November 2013. Revision 1.1 incorporates minor corrections and edits. It retains the same layout as the original release (First Edition, Version 1.0). See StephanSorger.com for a complete record of all changes.
Build on the knowledge and skills gained in Strategic Marketing Analytics BUS ADM X466.3 to explore powerful, advanced marketing analytics models and metrics. Learn about segmentation, regression, competitive analysis, conjoint analysis, decision trees, portfolio resource allocation, distribution channel analytics, and sales analytics and metrics. Apply models and metrics to hands-on case studies to increase revenue and drive ROI of marketing campaigns.
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Marketing Analytics: Strategic Models and MetricsBOOK DETAILPaperback: 498 pages Publisher: CreateSpace Independent Publishing Platform; 1 edition (January 31, 2013) Language:English ISBN-10: 1481900307 ISBN-13: 978-1481900300 Product Dimensions: 7.4 x 1.1 x 9.7 inches Shipping Weight:2.4 pounds (View shipping rates and policies) Customer Reviews:Book DescriptionMarketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide tostrategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligentdecisions to drive revenue and results in their organizations. The book contains a wealth of information on marketinganalytics: Almost 500 pages of text, covering a wide variety of decision models and metrics Nearly 400 figures, includingdiagrams, tables, and charts Step-by-step instructions on market segmentation, conjoint analysis, and other techniquesCurrent examples demonstrating how organizations are applying models and metrics The list of chapters below includes asample of the topics: Chapter 1. Introduction - Introduction to marketing analytics Chapter 2. Market Insight - Marketsizing and trend analysis Chapter 3. Market Segmentation - Segment identification, analysis, and strategy Chapter 4.Competitive Analysis - Competitor identification, analysis, and strategy Chapter 5. Business Strategy - Analytics-basedstrategy selection Chapter 6. Business Operations - Forecasting, predictive analytics, and data mining Chapter 7. Productand Service Analytics - Conjoint analysis and product/service metrics Chapter 8. Price Analytics - Pricing techniques andassessment Chapter 9. Distribution Analytics - Analytics-based channel evaluation and selection Chapter 10. PromotionAnalytics - Promotion budget estimation and allocation Chapter 11. Sales Analytics - Metrics for sales, profitability, andsupport Chapter 12. Analytics in Action - Pivot tables and data-driven presentations Edition: First Edition, Version 1.1,introduced November 2013. Revision 1.1 incorporates minor corrections and edits. It retains the same layout as theoriginal release (First Edition, Version 1.0). See StephanSorger.com for a complete record of all changes.
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