[STC-CS] Creating and Managing Requirements for a New Content Strategy

[Rahel Bailie]

An STC Web Seminar

 

Creating and Managing Requirements for a New Content Strategy
Presented by John Hawkins

 

Wednesday, 19 May
1:00–2:00 PM EDT (GMT-4)

 

Sooner or later, most technical communicators will need to be part of planning or implementing a new content strategy: to enhance your organization’s global presence, strengthen customer relationships, increase productivity, or improve user experience. To achieve strategic goals, your organization may move to structured authoring, implement a content management system, enable dynamic publishing and interactive websites, or incorporate user-contributed content (to name just a few possibilities).

 

All too often, the search begins with a focus on tools and workflow; but aligning content strategy with organizational goals and priorities—and ensuring that it works for the benefit of those who consume your content—is essential to a successful solution.

 

This presentation explains how to define the criteria for a new content strategy, form a team, create requirements, and manage the selection and implementation of a solution that enhances the value of content throughout your organization and benefits those who use your content.

 

John Hawkins is a senior technical writer and knowledge management consultant for SDI Global Solutions (a division of Systems Documentation, Inc.). John has worked extensively in markup languages, component content management, and single sourcing, helping many clients define and implement content authoring, management, and publishing solutions. John believes that effective solutions begin with good requirements.

 

STC Members $79; Nonmembers $149; Student Member $29

 

For more information or to register, go to http://www.stc.org/edu/seminars01.asp.

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John Hawkins

Systems Documentation, Inc.
1001 Durham Avenue, 2nd Floor
South Plainfield, NJ 07080

(908) 251-6070
(908) 543-1030 fax

www.sdicorp.com
www.sdicorp.com/authorit 

http://twitter.com/MngKnowledge
www.facebook.com/JohnHawkinsMngKnowledge
www.linkedin.com/in/johnhawkinsmngknowledge

 

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