Staying Classifieds Property Portal
" I am not downplaying the role internet marketing plays, but Open Houses [Show Houses] remains one of the most successful marketing tools of Estate Agents. It is effective and cheap and extremely relevant from spring to summer. During this time people enjoy visiting neighbourhoods, dreaming about upgrading their lifestyle. Only fools will ignore this world wide phenomenon." - Johan van Zyl [ Administrator at Southern Staying South Africa]
If you’re a real estate agent and you decide to have an open house, be sure to use the following techniques (and a follow-up plan) so your open house is a success:
· Feature an attractive home in a high-demand area.
· Choose a home with great street appeal.
· Market to the neighbors.
· Select a home in the upper-middle price range.