FW: Register NOW for the Psychology of Churn Research Webinar

[Joanne Martonik]

Hi All,

 

Please see information below about our next webinar on 9/12/24 about our new Psychology of Churn Research.

 

Thanks,

 

Joanne Martonik
Senior Manager, Stakeholder Marketing & Communications | Recreational Boating & Fishing Foundation

500 Montgomery Street, Suite 300 | Alexandria, VA  22314-1657
office: 703-778-5153 |mobile: 703-282-4820

web: TakeMeFishing.org

pronouns: she/her

 

 

       |

Did you know 1 in 5 women who fish feel like they can do anything they set their mind to?

 

From: Dave Chanda <in...@rbff.org>
Sent: Thursday, August 8, 2024 10:03 AM
To: Joanne Martonik <jmar...@rbff.org>
Subject: Register NOW for the Psychology of Churn Research Webinar

 

Join RBFF to hear new research on why anglers and b oaters leave the sport. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Register for the Psychology of Churn Research Webinar Over the past five years, participants have been dropping out, or churning, of recreational fishing and boating at an alarming rate. This troublesome trend comes at a huge cost, contributing to decreases in sales and revenue for industry and, ultimately, lower funding to support fisheries conservation and clean waterways.  Recognizing the need for change, RBFF initiated comprehensive, multi-phase research to better understand why anglers and boaters lose interest. The research identified the drivers of attrition among lapsed participants, leveraging behavioral science to dissect attitudes, motivations, barriers, and beliefs. It also identifies recommendations for how to address this challenge.  Join us on Thursday, September 12th at 2 pm ET to learn more about this research from RBFF and global market research firm Ipsos. The discussion will include: An overview of the four phases of research Why addressing fishing/boating churn is important...to you Common themes as to why people lapse Actionable insights and tactics to retain them   REGISTER   This is a must-attend event for anyone involved in getting more people on the water, including retailers, manufacturers, trade media, government agencies, NGOs, trade associations, community groups, captains, marina owners, charters, guides, and more. Gain important insights into your marketing and communication efforts before another angler or boater quits. Thank you to our sponsors who made this research possible, including the American Sportfishing Association (ASA), Grady-White Boats, the Marine Retailers Association of the Americas (MRAA), the National Marine Manufacturers Association (NMMA), and Yamaha Watercraft.   Recreational Boating & Fishing Foundation 500 Montgomery Street, Suite 300 Alexandria, VA 22314   Copyright © 2024 Recreational Boating & Fishing Foundation. All Rights Reserved. Update Email Preferences.  Unsubscribe.