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Most anglers are introduced to fishing in their childhood years, but research shows young girls stop fishing at an 11% higher rate than
boys and often feel excluded from fishing and boating trips.
If we can KEEP girls fishing, there is a stronger chance they become women who fish. Women who fish have higher self-esteem, greater perseverance and confidence. And, for those with families, they are more likely to pass on this tradition to their kids.
To change the direction of this trend, last year, RBFF launched the Second
Catch campaign, which encourages fathers and father figures to connect (and reconnect) with their daughters on the water and
build that deep passion for fishing in young girls.
This year, RBFF is partnering with state wildlife agencies to expand the distribution of the campaign’s main asset—a warm animated video of a father and daughter.
State agencies can find the videos, as well as photos, social posts and more that states can used to share this video on the
Second
Catch hub.
OPPORTUNITY: Additionally, RBFF will provide $1,000 in funding to five state agencies to boost a co-branded version of the video on the state’s social media channels.
States can apply by emailing Joanne Martonik at
Jmar...@rbff.org with the Subject Line "Second Catch for States" between March 17 - March 25, providing a plan for the video, including:
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Timeframe for distribution
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Social platforms intended for distribution (Facebook, Instagram, etc)
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Tracking and metrics in place to measure impact
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If you plan to tie into the Father’s Day holiday or other information, we should know in regard to how you plan to use the co-branded video
Five states will be chosen and notified by March 26.
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