FW: Take Me Fishing- Second Catch Campaign Resources Available

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Joanne Martonik

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Jun 6, 2024, 12:59:40 PM6/6/24

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Hi Everyone,

Please see information below about our new national marketing campaign and how you can take part and use the imagery, social media posts, and videos that go along with it.

Thanks,

Joanne Martonik
Senior Manager, Stakeholder Marketing & Communications | Recreational Boating & Fishing Foundation

500 Montgomery Street, Suite 300 | Alexandria, VA 22314-1657
office: 703-778-5153 |mobile: 703-282-4820

web: TakeMeFishing.org

pronouns: she/her

Did you know 1 in 5 women who fish feel like they can do anything they set their mind to?

From: Dave Chanda <in...@rbff.org>
Sent: Thursday, June 6, 2024 12:25 PM
To: Joanne Martonik <jmar...@rbff.org>
Subject: Take Me Fishing- Second Catch Campaign Resources Available

Women who fish have significantly greater grit, confidence and self-esteem than women who don’t. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

June 6, 2024

Women who fish have significantly greater grit, confidence and self-esteem than women who don’t. But research tells us girls stop fishing at an 11% higher rate than boys, and often feel excluded from fishing and boating trips.

Together, we can retain and reactivate anglers by encouraging girls and women to get back on the water so they can continue building their confidence through adolescence and beyond and show them the life-changing benefits of fishing and boating. We have resources you can use through our Second Catch campaign - an extension of the Find Your Best Self on the Water campaign led by Take Me Fishing™.

Just in time for Father’s Day and to kick off the summer, we encourage you to share this inspiring and heartwarming video.

Additional resources for the campaign include the following and can be found here:

Two co-brandable videos
Embed code and links to host the video on your website
Social media assets
Campaign still images
Suggested email copy to send to your constituents to inspire them to get back on the water

We invite you to join us in motivating everyone to get out on the water for their Second Catch! Please contact jmar...@rbff.org with any questions.

GET INVOLVED>>

SEE THE CAMPAIGN>>

RESOURCE CENTER

RBFF BLOG

PHOTO LIBRARY

Recreational Boating & Fishing Foundation
500 Montgomery Street, Suite 300
Alexandria, VA 22314

Joanne Martonik

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Jun 13, 2024, 11:29:16 AM6/13/24

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Hi Everyone,

With Father’s Day coming up this weekend, feel free to take advantage of the new creative from our Second Catch campaign to encourage people to get out on the water! In the past week, we’ve seen the messaging resonating well with our audiences.

Reach out to me directly if you’d like either of the videos co-branded at jmar...@rbff.org.