Search engine optimization (SEO) - Easy Strategies
sam barns
If you have great products or service and a sleek website but what use is the website if no one is visiting it? Without marketing your website, no one will know about it. If you don’t have traffic to your website, then it might as well remain unpublished. That’s because, the name of the game is to get people to your website and to profit from it.
This is where the search engines come into picture. They help people find information as well as products. According to Google™ over 82 % of its users have bought stuff online. Also their users are 20 % more likely to buy online than any others. Hence for any successful online business, a significant presence in search engines like Google, Yahoo or MSN is a must. Does your site have the required presence in popular search engines?
Some of the things to look out for when getting your site optimized?
There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:
• owns shadow domains
• puts links to their other clients on doorway pages
• offers to sell keywords in the address bar
• doesn't distinguish between actual search results and ads that appear in search results
• guarantees ranking, but only on obscure, long keyword phrases you would get anyway
• operates with multiple aliases or falsified WHOIS info
• gets traffic from "fake" search engines, spy ware, or scum ware
• has had domains removed from Google's index or is not itself listed in Google
If you feel that you were deceived by an SEO in some way, you may want to report it.” Shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.
Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.
Early, Google was started by two PhD students at Stanford University, Sergey Brin and Larry Page, and brought a new concept to evaluating web pages. This concept, called Page Rank, has been from the start important to the Google algorithm. Page Rank relies heavily on incoming links and uses the logic that each link to a page is a vote for that page's value. The more incoming links a page had the more "worthy" it is. The value of each incoming link itself varies directly based on the Page Rank of the page it comes from and inversely on the number of outgoing links on that page.
With help from Page Rank, Google proved to be very good at serving relevant results. Google became the most popular and successful search engine. Because Page Rank measured an off-site factor, Google felt it would be more difficult to manipulate than on-page factors.
Webmasters had already developed link manipulation tools and schemes to influence the search engine. These methods proved to be equally applicable to Google's algorithm. Many sites focused on exchanging, buying, and selling links on a massive scale. Page Rank's reliance on the link as a vote of confidence in a page's value was undermined as many webmasters sought to garner links purely to influence Google into sending them more traffic, irrespective of whether the link was useful to human site visitors.
Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings. The term also refers to an industry of consultants who carry out optimization projects on behalf of clients' sites. Practitioners may use "white hat SEO" (methods generally approved by search engines, such as building content and improving site quality), or "black hat SEO" (tricks such as cloaking and spamdexing). White hatters charge that black hat methods are an attempt to manipulate search rankings unfairly. Black hatters counter that all SEO is an attempt to manipulate rankings, and that the particular methods one uses to rank well are irrelevant.
Search engines display different kinds of listings in the search engine results pages (SERPs), including: pay-per-click advertisements, paid inclusion listings, and organic search results. SEO is primarily concerned with advancing the goals of a web site by improving the number and position of its organic search results for a wide variety of relevant keywords. SEO strategies can increase both the number and quality of visitors, where quality means visitors who complete the action hoped for by the site owner (e.g. purchase, sign up, learn something).
As a conclusion SEO helps a site boost up in the search engine and also helps to increase an unlimited traffic on to the website.
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