JakeCarpenter
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to Startup or Shut Up
5a Let me throw one out: I think someone could build a better google
alerts, and charge for it. Everyone I know in tech uses it, and I
don't feel like google is investing in it, certainly not for very
specific use cases.
^Yeah, it works, but there is SO much room for improvement.
^ This is an interesting idea. So are you thinking maybe trying to
build it ontop of google and then putting additional filters in?-I
don't know about that, but i like the direction we're going.
I like this. If we are going for specific use cases, would we be
working directly with the people who want this. Eg. some finance
company wants custom alerts on aluminum trends or whatnot, and we
charge it as a service. I have no idea about the business end, just
throwing this out there
^ I'm thinking we may want to start off "small" building on top of
google's current infrastructure. Only because unless we can find
services that will alert us when say the price of aluminum hits some
amount we have to sit their constantly polling some service.
^not to play buzzword bingo, but the integration of social/local
could help it a lot. When the price of aluminum hits X, someone is
bound to talk about it. A more appropriate case would be the restarant
owner with an alert for his biz name, but probably also cares about a
competting restarant in his area getting press or social accolades
locally. or a VC (they're notorious for this)
^ We could apply filters so they could specify to only get a
notification if a critical comment was made
^im not sure sentiment analysis can be trusted at all< Are there
alternatives that acheive a similar result? We just need to be better
than google alerts, not psychic.+1
Ok so what don't we like about google alerts?
Lots of false positives+1
No way to specify exactly what sources?
No way to limit geographically? +1 I started to make a newsfeed
for sales territories
Limited to a specific term, little more than search and notify.
(lacks intelligence?)
This isn't the answer but: lots of people have google alerts set
for their own name, or company, so they're aware of everything said
about them - what can we do with that? There are companies that do
"media monitoring" I.e. who picked up your press release and how many
people saw it, but I don't know if that is done for the long tail,
except obviously for social media mentions.
^how does a project like this dovetail with our strengths?
A business owner could get alerts for 'keyword' news items within
their zip code or other sales area. chrise