The start-up is three guys in a garage in the North Bay, the CEO (mostly business), CTO (technical but not formally) and a "Mad Scientist" (skills unknown as I haven't met him yet).
They have $250K in convertible-note funding ($5M cap), another $250K to close this month, and another $500K intended for Q1 2015 (I don't know if they will convert to real stock at that point, or wait longer) and Series A level of funding a year later.
They want me as a Lead Engineer (I have 24 years experience) but their "placeholder" job listing on AngelList for this position would be a 40% pay cut for me, plus a general step-down in benefits (TBD), but I can hopefully negotiate more depending on the salary/equity balance.
If I did take something approaching that pay-cut, what would be a ridiculous equity ask at this stage of that company? 5%? 10%?
A friend of mine who one of 7 founders of a start-up in March got 3% (real founders' stock) for a similar position, which is already way over the "0.5-1.0%" range given in the book (and echoed on other websites I've found) but surely that only applies to bigger companies.