Now Presenting: The Spring 2009 Liu Lecture Series in Design

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David Goligorsky

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Mar 28, 2009, 10:02:48 PM3/28/09
to Stanford University Liu Lectures
Dear Liu Lecture community,

I'm really excited to present the lineup for this Spring's David H.
Liu Memorial Lecture Series in Design. As always, we've booked a
phenomenal group of speakers, so I hope you'll join us for another
season of inspiring and motivational talks!

All talks will begin at 8pm in building 320, room 105. Every lecture
is free and open to the public.

Andy Spade will be speaking on Wednesday, April 15th. Spade had over a
decade of experience with top advertising agencies Saatchi & Saatchi,
Kirshenbaum Bond & Partners, and TBWA/Chiat/Day managing accounts with
companies such as Coca Cola, Evian, Reebok, Lexus, and Coach. He's the
branding and marketing man behind Kate Spade and Jack Spade (the
companies that he and his wife created.) He has also been tapped to
design the experiences of a number of companies including Delta's Song
Airlines and J. Crew retail experiment The Liquor Store. Spade's
latest project is Partners & Spade. It includes a highly conceptual
retail experience in downtown Manhattan. Beyond all these business
ventures, Spade is heavily involved in the art world. He is a patron
to emerging artists, co-owner of a gallery, and curator of several
exhibitions. Spade's projects merge emotional branding, experience
design, brilliant collaboration, and always a touch of surrealism.

Dr. Jonathan Cagan will be speaking on Monday, May 4th. Dr. Cagan is a
co-director of the Masters in Product Development program at Carnegie
Mellon and also the co-director for the school's Center for Product
Strategy and Innovation. He has the title of Barrett Ladd Professor in
Engineering in the Department of Mechanical Engineering at Carnegie
Mellon University and holds appointments in the School of Design and
Computer Science. He has expertise in product development and
innovation methods for early stage product development. Both his
design methods and computer-based design research have been applied in
a variety of industries. Dr. Cagan is the author of two books:
Creating Breakthrough Products (co-authored with Craig Vogel), and The
Design of Things to Come (co-authored with Peter Boatwright and Craig
Vogel). He has consulted with a variety of small and large companies
in diverse areas on product development, brand strategy, and strategic
planning. He is co-founder and chief technologist of DesignAdvance
Systems, Inc., a company focused on developing CAD software for the
early synthesis processes. Cagan teaches New Product Development at
Carnegie Mellon and runs executive training sessions in small and
large companies.

Alex Wipperfürth will be speaking on Thursday, May 21st. Wipperfürth
is a partner at Dial House in San Francisco. He is the author of Brand
Hijack, and the upcoming The Co-Creation Myth and The Fringe
Manifesto. Dial House is part think-tank and part creative hot shop.
The client list is diverse: from fringe (Napster, Doc Martens, Pabst
Blue Ribbon, Jones Soda, Red Stripe, Altoids) to cutting edge (Current
TV, New Yorker Magazine) to blue chip (Diageo, IBM, P&G/Clorox,
Toyota, Coca-Cola). Projects range from innovative strategy,
innovative research, meaningful creative expressions with DIY
production to brand innovation. In earlier work, Wipperfürth had
interviewed actual cult members and people in "consumer cults" (like
Apple or Harley-Davidson fanatics) and made fascinating insights about
their similarities.

Thanks for reading and see you there,
.david goligorsky
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