Memory is a very tricky thing. We may remember some things and not other, less pleasant experiences. On the one hand, I know that what I remember is not exactly how life was in the past. On the other hand, I cannot doubt the truth of this memory. When we remember nostalgically the past memories, we wish we could relive or return to those good days once again. Compared to our present time, the time in the past seems to us so much freer, more energetic, more affectionate and more perfect. We yearn for those moments but we know they are irrevocable. Nostalgia can only confirm that the separation with something that we value and long for cannot be bridged in our present. It is an unfulfilling longing. We sense the lack. We sense the impossibility of retrieving the lost time. We feel regret.
PRESTIGE COOKER: The ad featured a wife slaving away in the kitchen while her mother-in-law relaxed in the living room and the hubby was at work (I thought). The wife is really overworked and understandably loses patience and starts throwing kitchenware into the living room, and the other people in the house watch each utensil go over their heads (imagine the spectators watching a game of tennis).
GODREJ SHAVING CREAM: An early-mid 80s ad for Godrej Shaving Cream featured Vivek Vaswani as some sort of nervous reporter who is interviewing random men. The scene begins with VV approaching some clean-shaven CONFIDENT guy in a neat suit.
The first ad was the one with popular sportspersons (Kapil, Gavaskar, Milka Singh, PT Usha, Prasanna, Padukone, to name a few) carrying the torch through different regions of India. The background music was inspiring and ended with the national anthem tune.
COLDARIN: Man at work screws something up (maybe breaks some glass or drops a sheaf of papers) because he has cold and related headache, and senior goes:
Senior: Yeh kya haal bana rakhkha hai? Kuch lete kyon nahin?
Man: Bahut si dawaiyan lee, sir, but kuch farq hi nahin pada.
Senior: Coldarin lee?
Man: uh-huh
Senior: Tumhein maloom nahin? Coldarin sardi ki khaas dawa hai.
Voice over: Sardi se aaram, chusti se chale kaam! Coldarin!
VICKS ACTION 500: Featuring Dheeraj Kumar as a fighter pilot with headache and cold. And of course, as soon as he pops a Vicks Action 500, he gives his smile and is back in the cockpit!
Another Strepsils ad featured a cartoon where a lion walks onto stage and decides to roar into the microphone, but only manages to meow. There is general laughter from the audience. Then, of course, it pops a Strepsils and ROAARRRRSSSSS.
BROOKE BOND RED LABEL CHAI: The typical young mom (also featured in the Maggi noodles ad) is at the market, and she asks the shopkeeper (who in reality provided the voice for many ads and voice-overs):
Woman: Aji Brooke Bond Red Label Chai to deejiye
Shopkeeper: Aji chai to chai hi hai, paani ubalo, patti daalo, doodh shakkar milao, aur pee jaao. Ismein kya khaas hai??!
Woman: Peeyo, to jaano!
(song, probably Preeti Sagar again):
At some point in time, Harish Bhimani started doing voice-overs for Rasna ads and started to mention that it was a product of Pioma Industries. And ever since, programs were not sponsored by Rasna, but by Pioma Industries.
Too good article, though i wont remember all of them i love most of them which i know, it moved me back to my childhood,thanks for that. I would like to appreciate the way u have remembered all of them so correctly.
vani,
wow! nice to see the ads pouring in! thanks for the kannada jingles. i used to like the green and yellow shades that came like a wave in the limca ads. as for dixi cola, you will sometimes get to see the logo in some old indian movies.
What Amul says about Manthan: (quote) Manthan relates the story of a young urban group headed by a veterinary doctor, which is sent by an organization to a poor village in order to help start a milk cooperative.
This is not as easy as he imagines. He picks a natural leader from among them, Bhola. Bhola is initially against this outside intrusion in his village. He suspects all outsiders and sees them only as exploiters. He has good reason. His own father, an urban contractor, abandoned his mother. And one of the members of the group is already carrying on with a village girl. Gradually, he comes to see the value of the cooperative.
Someone mentioned the Bajaj Ad. I recorded my voice at the age of 7 , my father made me sing that in an ancient sony panasonic recorder, and now I am 29 , singing that jingle , and my nieces and nephews crack up listening to as a 7 year old sing that..Funny to think that panasonic tapes survive for 22 years and can be played without distortion.
IT IS TRULY A GREAT JOURNEY TO THE PAST. THOSE DAYS WE DID SEE THESE ADVERTISEMENTS WITH SOME ATTENTION AND NOWADAYS, I AM NOT SURE WHETHER PEOPLE LOOK AT IT SAME WAY. SOME OF THEM WERE VERY TOUCHY AND PORTRAYED WHAT WE COULD NOT HAVE POSSIBLY DONE IN OUR LIFE. IT WAS ENJOYABLE AND A GREAT MIX OF FUN/HUMOUR/ENTERTAINMENT. KEEP IT UP.
hello
does any body knows if this loma hair oil is available anywhere? I was looking for it everywhere but I could not find it anywhere. is it still in the market?can anybody tell me where i can buy it? it was like a miracle. within 3 months my hair started turning black Leela
Remember this one? A very young Alisha Chinai wrapped in a white bath towel, selling Clearsil cleanser. Wipe a part of her face with a cotton ball and shows a how dirty your skin can be. Dekha? Yahi toh keel-muhaanso ki jad hai!
Vigil: This one featured Dilip Vengsarkar and his family (nopt sure i it was his real family). The jingle went somethign like this: Tandurusti ka saabun Vigil, parivaar ka saabun Vigil; Iski keemat kuchh bhi nahi, zyada din tak chale ye Vigil!
NECC (National Egg Coordination Committee): A very famous ad, because the jingle was catchy. Calendar (Again, I am using the famous character played by Satish kaushik in Mr. India): Meri jaan, meri jaan, murgi ke ande!
Is it possible to get copy of the ad of NECC of meri jaan meri jaan murgi ke ande of satish kaushik. My son Sahil has done this ad with satish in 1988. I just want to have a copy of the same for my sweet memories.
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