[SSME Chile] IDC Financial Insights Survey Indicates Adoption of Digital Serv...

[broadeep]

Este interesante articulo de IDC menciona la importancia para la industria de servicios financieros de invertir en los servicios digitales para aumentar la satisfacción de clientes y retención.

"An in-depth global survey of banks, consumers, and corporations conducted by IDC Financial Insights reveals that the adoption of digital services – defined as the distribution of content, information, or product across the Internet, mobile device, or other electronic delivery channel – continues to grow, and financial institutions recognize the critical need to invest in this channel."

"Next-generation digital services will continue to evolve. Financial institutions must keep an open mind to future requirements and ensure that investments made now are flexible and scalable to adapt over time."

Ver articulo aqui:

http://www.idc.com/getdoc.jsp?pid=23571113&containerId=prUS22108809

Saludos,

Ricardo Seguel

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Posted By broadeep to SSME Chile at 12/09/2009 05:48:00 PM