SPRD and Mircomax: Expanding in India and Emerging Markets...
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MaxKolbe
Mar 14, 2012, 9:02:38 AM3/14/12
to Spreadtrum Communications
http://www.marketwatch.com/story/spreadtrum-and-micromax-partner-to-expand-handset-business-in-india-and-emerging-markets-2012-03-14
SHANGHAI, March 14, 2012 /PRNewswire via COMTEX/ -- Spreadtrum
Communications, Inc. SPRD -1.07% , a leading fabless semiconductor
provider in China with advanced technology in 2G, 3G and 4G wireless
communications standards, and Micromax Informatics Limited
("Micromax"), one of the leading Indian mobile brands*, today
announced a partnership to work together to grow the market for
innovative, value for money handset products in India and other
emerging markets. In connection with the agreement, Spreadtrum will
invest US$10 million in Micromax and become one of Micromax's
preferred mobile chipset suppliers.
Micromax, the 12th largest handset manufacturer in the world
(According to Global Handset Vendor Market share report from Strategy
Analytics), which ships more than 4 million handsets quarterly (same
source), has built its leading position by focusing on delivering
innovative, localized products at affordable prices. Micromax has an
established sales presence across India and in Hong Kong, Bangladesh,
Nepal, Sri-Lanka, Maldives, UAE, Kingdom of Saudi Arabia, Kuwait,
Qatar, Oman, Afghanistan and Brazil.
With this partnership, the two companies will work together through a
joint R&D collaboration to deliver feature-rich innovations across
Micromax's portfolio of products. Micromax currently ships more than
60 models ranging from dual-SIM feature phones to 3G Android
smartphones. Spreadtrum will collaborate with Micromax on the
development of new innovative products in order to gain major market
share.
"We focus on delivering innovation to the consumer at affordable
prices, and our partnership and collaboration with Spreadtrum supports
our objectives of feature customization to local needs, rapid time to
market, and innovation on value for money platforms," said Rajesh
Agarwal, Managing Director of Micromax Informatics Ltd. "The Indian
mobile industry is growing at a rate of 12% per year, and partnerships
such as this one will help us both capture the growth opportunity
within India as well as expand our distribution to other countries."
"Micromax's focus on unique, innovative features has allowed it to
rapidly establish a leading position in the Indian and global handset
market," said Dr. Leo Li, president and CEO of Spreadtrum. "Our mutual
cooperation with Micromax will help us expand our reach in emerging
markets and ensure that our R&D investments are closely aligned with
the world's leading brands."
About Spreadtrum Communications, Inc.
Spreadtrum Communications, Inc. SPRD -1.07% is a fabless
semiconductor company that develops mobile chipset platforms for
smartphones, feature phones and other consumer electronics products,
supporting 2G, 3G and 4G wireless communications standards.
Spreadtrum's solutions combine its highly integrated, power-efficient
chipsets with customizable software and reference designs in a
complete turnkey platform, enabling customers to achieve faster design
cycles with a lower development cost. Spreadtrum's customers include
global and China-based manufacturers developing mobile products for
consumers in China and emerging markets around the world. For more
information, visit www.spreadtrum.com .
About Micromax Informatics Ltd.
Micromax is the 12th largest handset manufacturer in the World
(According to Global Handset Vendor Market share report from Strategy
Analytics). The Indian brand is reaching out to the global frontier
with innovative products that challenge the status quo that Innovation
comes with a price. Micromax has sales presence across India and
global presence in Hong Kong, Bangladesh, Nepal, Sri-Lanka, Maldives,
UAE, Kingdom of Saudi Arabia, Kuwait, Qatar, Oman, Afghanistan and
Brazil.
* Micromax holds the 3rd position amongst the handset manufacturers in
India as per revenue with a market share of 6.9% for the FY 2011.
(source:V&D report)
SHANGHAI, March 14, 2012 /PRNewswire via COMTEX/ -- Spreadtrum
Communications, Inc. SPRD -1.07% , a leading fabless semiconductor
provider in China with advanced technology in 2G, 3G and 4G wireless
communications standards, and Micromax Informatics Limited
("Micromax"), one of the leading Indian mobile brands*, today
announced a partnership to work together to grow the market for
innovative, value for money handset products in India and other
emerging markets. In connection with the agreement, Spreadtrum will
invest US$10 million in Micromax and become one of Micromax's
preferred mobile chipset suppliers.
Micromax, the 12th largest handset manufacturer in the world
(According to Global Handset Vendor Market share report from Strategy
Analytics), which ships more than 4 million handsets quarterly (same
source), has built its leading position by focusing on delivering
innovative, localized products at affordable prices. Micromax has an
established sales presence across India and in Hong Kong, Bangladesh,
Nepal, Sri-Lanka, Maldives, UAE, Kingdom of Saudi Arabia, Kuwait,
Qatar, Oman, Afghanistan and Brazil.
With this partnership, the two companies will work together through a
joint R&D collaboration to deliver feature-rich innovations across
Micromax's portfolio of products. Micromax currently ships more than
60 models ranging from dual-SIM feature phones to 3G Android
smartphones. Spreadtrum will collaborate with Micromax on the
development of new innovative products in order to gain major market
share.
"We focus on delivering innovation to the consumer at affordable
prices, and our partnership and collaboration with Spreadtrum supports
our objectives of feature customization to local needs, rapid time to
market, and innovation on value for money platforms," said Rajesh
Agarwal, Managing Director of Micromax Informatics Ltd. "The Indian
mobile industry is growing at a rate of 12% per year, and partnerships
such as this one will help us both capture the growth opportunity
within India as well as expand our distribution to other countries."
"Micromax's focus on unique, innovative features has allowed it to
rapidly establish a leading position in the Indian and global handset
market," said Dr. Leo Li, president and CEO of Spreadtrum. "Our mutual
cooperation with Micromax will help us expand our reach in emerging
markets and ensure that our R&D investments are closely aligned with
the world's leading brands."
About Spreadtrum Communications, Inc.
Spreadtrum Communications, Inc. SPRD -1.07% is a fabless
semiconductor company that develops mobile chipset platforms for
smartphones, feature phones and other consumer electronics products,
supporting 2G, 3G and 4G wireless communications standards.
Spreadtrum's solutions combine its highly integrated, power-efficient
chipsets with customizable software and reference designs in a
complete turnkey platform, enabling customers to achieve faster design
cycles with a lower development cost. Spreadtrum's customers include
global and China-based manufacturers developing mobile products for
consumers in China and emerging markets around the world. For more
information, visit www.spreadtrum.com .
About Micromax Informatics Ltd.
Micromax is the 12th largest handset manufacturer in the World
(According to Global Handset Vendor Market share report from Strategy
Analytics). The Indian brand is reaching out to the global frontier
with innovative products that challenge the status quo that Innovation
comes with a price. Micromax has sales presence across India and
global presence in Hong Kong, Bangladesh, Nepal, Sri-Lanka, Maldives,
UAE, Kingdom of Saudi Arabia, Kuwait, Qatar, Oman, Afghanistan and
Brazil.
* Micromax holds the 3rd position amongst the handset manufacturers in
India as per revenue with a market share of 6.9% for the FY 2011.
(source:V&D report)
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