Gamefly Digital Download Switch
Remedios Fava
Swanson's career dates back to 1998 when he worked in advertising sales at Future US, eventually becoming publisher of gaming magazines PC Gamer, the Official Xbox Magazine and PSM. More recently, in 2010 he was VP of Digital Business Development at Gamefly and aided with the company's digital expansion. He's also held roles as Senior Director of Strategic Sales and Partnerships at Ubisoft, overseeing things like ecommerce, licensing and in-game advertising.
I've said before on Twitter than GameFly has been operating on borrowed time, and this development will likely prove me right. The idea of "rentals" will change. One scenario I envision is timed digital rentals (an hour for $5), with an option to unlock the game fully for $55 more on your credit card, debit card, or with funds added to the user's account from point of sale cards purchased at retail. Rentals will go on for those who are connected, but physical rentals will be gone in 2-3 years. Jobs will be lost, facilities will be closed, and a service will become a part of gaming history, like the XBAND or the SEGA Channel. More than 20 years after rentals successfully won legal challenges from the console video game industry, the game industry gets the last laugh.
Now the only question on my mind is how similar this game is to Prototype (on my gamefly queue :P). How much room is there in this market for more sandbox-platformer games based around power-evolution and the corruption of the human spirit in an analogue New York City?
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