How to build a compelling business case

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Harvard Business Review

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Sep 17, 2017, 6:00:12 PM9/17/17
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Get your idea off the ground
 
When you’re pitching a new product, proposing a process improvement, or seeking funds, a persuasive business case is essential. This enhanced guide + tools set, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case.
 
 
 
 
HBR Guide to Building Your Business Case Ebook + Tools
 
 
You’ll learn to:
Align your business need with strategic goals
Analyze risks and opportunities
Calculate ROI
Tell stakeholders a compelling story
Secure the resources you need
 
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EBOOK
Packed with step-by-step advice and wisdom, the HBR Guide to Building Your Business Case will help you clarify your business goals and communicate them effectively.
AVAILABLE IN PDF AND E-READER FORMATS
 
 
EXAMPLES
Two well-wrought business cases and their ROI worksheets. Each example provides detailed annotations that explain what each case needs to be successful.
AVAILABLE IN WORD AND POWERPOINT FORMATS
 
 
SPREADSHEETS
Customizable spreadsheets you can start using immediately to determine the ROI for your business case.
 
 
TEMPLATES
The templates help you communicate your case in written or presentation form. They include directions as well as references to the HBR Guide to Building Your Business Case.
AVAILABLE IN WORD AND POWERPOINT FORMATS
 
 
 
 
 
Discover More Tools
 
Master essential business and leadership skills with downloadable tools you can use right away. Get instant access today.
 
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