HBR’s 5 Top-Selling CasesOur most popular case studies—written by professors at HBS and at renowned business programs worldwide—focus on actual problems and decisions companies face.
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Cola Wars Continue: Coke and Pepsi in 2010
Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry and what needs to be done to ensure sustainable growth and profitability.
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The Whys and Hows of Feedback
Performance feedback is crucial to a career in the information-rich global economy. Learn effective strategies as a giver and receiver of feedback from this step-by-step guide.
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Starbucks: Delivering Customer Service
To increase customer satisfaction, Starbucks is debating a plan that would increase the amount of labor in the stores and theoretically increase speed-of-service but cost $40 million annually. Analyze the impact of the plan on the company's bottom line.
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Rob Parson at Morgan Stanley (A)
Rob Parson was a star producer in Morgan Stanley’s Capital Markets division. Despite generating substantial revenues since joining the firm, Parson’s reviews from the 360-degree performance evaluation process revealed that he was having difficulty adapting to the firm’s culture. The case examines the difficult decision of whether to promote Parson to managing director.
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Kodak and the Digital Revolution (A)
The introduction of digital imaging in the late 1980s had a disruptive effect on Kodak’s traditional business model. After discussing Kodak’s history and its past strategic moves in the new landscape, the case questions how CEO Daniel Carp can use digital imaging to revitalize Kodak.
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Discover More Case Studies
Tap into our collection of over 15,000 case studies to challenge your assumptions, broker team discussion, and expand your strategic thinking.
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