Testing CTAs on emails

[Diego Caliri]

I want to test both subjects and CTAs (Call to Action) on emails using Split.

As I couldn't use the same helpers we use on views. I made this approach:

    experiment = Split::Experiment.find_or_create 'Feedback CTA', t('registration_mailer.after_event.cta1'), t('registration_mailer.after_event.cta2'), t('registration_mailer.after_event.cta3')

    @trial = Split::Trial.new(experiment: experiment)

    @trial.choose!

    @cta_text = @trial.alternative.name

Then in the view I just use @cta_text of course and send that value as a param in the link on the CTA.

To mark a conversion I went to the controller and made this:

    cta_trial = Split::Trial.new(:experiment => Split::Experiment.find("Feedback CTA"))

    cta_trial.alternative = params[:cta]

    cta_trial.complete!

It seems to be working thou I'm not convinced if it's the correct or best way to do it.

Any thoughts on this? Should I have problems also with different locales?

Thanks

[Andrew Nesbitt]

This seems like the best way to do it at the moment, trying to handle the idea of a session in an email makes it kinda messy what ever way you work it. Multiple languages look ok here as far as I can tell as well.

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