Download Pani Online
Xochitl Lorts
The large growth of online advertising and the associated growth in personalized data allows advertisers to customize their advertisements for specific customers. In particular, advertisers can customize the product that is displayed in the ad as well as the creative look of the ad. We focus on the dynamic creative optimization (DCO) problem, wherein the objective is to determine which product to show and creative to use, while constrained by business rules on advertising fatigue, advertisement retargeting, and user diversity. We study the DCO problem from an offline and an online perspective, as the number of user arrivals can be estimated but is uncertain in practice. We show that the offline DCO problem can be solved optimally using a network flow reformulation, and we develop an asymptotically optimal algorithm for the online DCO problem. Finally, in computational experiments, we show that our algorithm performs strongly on data from a simulation calibrated by practice.
Ball-shaped hallow puris with a mixture of flavored water, pani puri is one of the most popular and relished Indian street food. A combination of black pepper, cumin, red chilli, amchur powder (mango powder), asafoetida, and black salt; This blend adds perfect tangy flavor to the water.
Through Uyyala songs, an agricultural tradition rooted in the political expression of women in Telangana, the documentary film Pani Pata Poratam / Songs of Our Soil traces the histories of their resistance and memories of disillusionment. By looking at women's participation in major political movements, from the Telangana People's Movement to the demands of justice from the contemporary Mallana Sagar Irrigation project, this film attempts to complicate the relationship between memory, history and cultural production. Click here to watch the film online.
Aditi Maddali received a grant from India Foundation for the Arts, under the Arts Research programme made possible with support from Titan Company Limited.
(All Throwback Thursdays with IFA are available on our Youtube Channel. Click here to watch the first three sessions of the series.)