[Spider Search] Online Marketing: Can You Achieve SEO with a WordPress Site?

[Paul Marshall]

A Free-Reprint Article Written by: Paul Marshall

Article Title:
Online Marketing: Can You Achieve SEO with a WordPress Site?

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Article Description:
Online marketing consulting wisdom now recognizes that sites
built with content management or "blog" software like
WordPress are indistinguishable from any other website.
Additionally, the software can provide unique and powerful
SEO tools.


Additional Article Information:
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810 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-04-19 14:00:00

Written By: Paul Marshall
Copyright: 2010
Contact Email: mailto:paul.m...@thephantomwriters.com


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Online Marketing: Can You Achieve SEO with a WordPress Site?
Copyright (c) 2010 Paul Marshall
Strategic Web Marketing Net
http://strategicwebmarketing.net/



Experts in online marketing consulting emphasize a primary goal:
getting your site indexed and ranked with the search engines.

Not long ago, they would have said a blog might help you do that.
They likely wouldn't have recommended that a blog serve as your
main site.

Thanks to advances in content management software, however,
that's no longer the case. The line between conventional
websites and blogs has all but disappeared.

"Blogging" programs have evolved into some of the most powerful
and flexible content management systems available. One of the
leading packages, WordPress, is completely free.

WordPress For Content Management

Sites built with WordPress can easily include static pages and
sections. Technically, you will have a "blog," but it can be
made to appear virtually indistinguishable from any other site on
the Web.

For new website owners who want to manage their own sites without
learning code, content management systems like WordPress are
particularly attractive.

Rather than compromising on your available SEO options by running
your site with blog software, you are actually gaining some
unique and affordable SEO advantages and opportunities.

Effortless Structure

Content management systems allow material to be easily
categorized. Search engines love structure. Categorization
options will allow you to keep a more orderly site that will
naturally perform better with the search engine spiders.

By establishing and sticking to categories, you can effectively
group relevant material and keep up with keywords and anchor text
you're optimizing. This includes:

- URLs with anchor text. Blog software makes it easier to create
"crawlable" URLs that include your keyword phrases and anchor
text.

- Relevant internal links. By grouping material in categories,
you can make sure your internal links are relevant and doing the
best job of dispersing PageRank across your site.

(All reliable online marketing consulting professionals stress
the importance of relevant internal linking.)

Creating Fresh Content

Software like WordPress was specifically designed to handle the
frequent creation of content. By regularly updating a portion of
your site, either as a "news" section or as conventional blog
commentary, you will:

- get crawled more often by the search engines, - cultivate a
regular readership to generate "word of mouth" traffic, - more
readily attract inbound links, - and develop site "authority"
faster.

The "blogosphere" is a social environment. Studies show that
blogs trade links much more often than conventional websites.

By including a "blogroll" or list of links to relevant sites in
your sidebar, you will find that other bloggers organically
return the favor. Inbound links bring PageRank to your site and
create a greater perception of site authority.

Traffic And Links Via Comments

Commenting plays a large role in link sharing on blog sites.
Comments and trackback features further encourage interaction
among sites and increase overall visibility.

Be warned, however, that for comments to best serve your site,
you will need to engage you readers by answering their comments
and by visiting their sites and leaving comments of your own.

(Note that comments can be turned on and off throughout your site
with the WordPress system.)

Links In "Unconventional" Locations

Syndicating a site managed with blog software via RSS is a
largely automatic process. By actively managing your RSS feed,
however, you can include links and generate traffic that does not
come directly from the search engines.

Further, your site will be eligible for inclusion in blog
directories and will be crawled by blog-specific search engines
where your competition may have no presence whatsoever.

Content management software like WordPress will:

- impose structure and order on your site, - strengthen the use
of anchor text in your urls, - encourage the addition of fresh
content, - lead to organic links in the blogosphere, - increase
the frequency with which the search engines crawl your site, -
gain visibility for the site in areas your competition may
ignore, - and generate a greater sense of authority for you and
your site.

So, how can using the software to manage your site be a bad idea
in terms of SEO?

Wrapping It Up

Content management systems, when used with the basic principles
stressed by online marketing consulting professionals, are simply
another tool in an affordable SEO arsenal.

Such systems do not change the core purpose for establishing your
site, they simply provide a different means of maintenance and
improvement.

While you may spend money initially to have your site's
WordPress installation customized, overall, you will save on
dollars that would otherwise go to a webmaster. Over time, that
money can be spent on other SEO strategies.

With the ability to more easily and quickly manage your own site,
you are not at the mercy of another person's schedule. At the
same time, the native controls built into the software will give
you greater control over your efforts to gain search engine
ranking.

That's a win / win in anyone's book.




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Marketing online since 2004, Paul Marshall can help you market
on a realistic budget. You can learn about his professional
Internet Marketing Coaching and Consulting Services on his home
page: http://strategicwebmarketing.net/ He also offers
Affordable SEO services (and d-i-y Coaching), which you can
learn about here: http://strategicwebmarketing.net/seo.html Get
to know Paul, just visit Strategic Web Marketing.net today!


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