Use SEO Strategies to Increase Web Traffic
Enzo F. Cesario
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Article Title:
Use SEO Strategies to Increase Web Traffic
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Article Description:
Every new technology adopted widely by society brings about
a number of new opportunities. Today, the Internet has
unified both of these concepts into the information
explosion that is the digital age. For making the most of
the Internet, the strategy of the day is Search Engine
Optimization (SEO).
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Distribution Date and Time: 2010-01-14 11:00:00
Written By: Enzo F. Cesario
Copyright: 2010
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Use SEO Strategies to Increase Web Traffic
Copyright (c) 2010 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/
Every new technology adopted widely by society brings about a
number of new opportunities. The movable type printing press
created affordable print information, the telephone and radio
created the concept of instantaneous communication over great
distances. Today, the Internet has unified both of these concepts
into the information explosion that is the digital age.
Consider this article alone - a mere forty years ago printing
even fifty copies of each page would cost either a chunk of
change or at least a suspicious look from the boss as you hovered
over the office copier. Now the information can be sent to
thousands of people within the time it takes to brew a good cup
of tea.
Of course with every technology comes a system to make the best
marketing use of that advancement. The radio gave rise to the
modern commercial advertisement, which was refined by the
television and still persists on the Web. The telephone gave us
telemarketers and the first concept of communication networking.
For making the most of the Internet, the strategy of the day is
Search Engine Optimization (SEO).
What is SEO, again?
In short, SEO is the presentation of a webpage in such a way that
it consistently ranks highly in particular search engine results.
While fads and sensations can quickly boom online from "word of
mouth," they don't produce the same reliable success as a
balanced, systematic approach.
Very few businesses, after all, want one rush of attention that
leads to a website crash, followed by an equally quick slide into
the various forgotten graveyards of the web. Therefore, SEO uses
a combination of elements to make the site increasingly relevant
to the various searches that Internet users perform, to bring it
up again and again among the best results.
Key SEO Strategies
1. Set goals.
Identify what you want your SEO campaign to accomplish. While any
SEO-conscious writing and page design can contribute to a site's
search engine rankings, an unfocused effort will simply waste
time and money. After all, a business promoting athletic clothing
and footwear may not benefit too much from showing up in searches
for evening wear. Is your goal simply to increase your site's
visitor traffic? Do you want to generate more sales of a product?
Is it part of an effort to promote your digital brand? Each of
these goals benefits from different aspects of SEO technique.
2. Link up.
Link building is one of the cornerstones of any SEO effort. Many
search engines are spider-based, meaning they use automated
processes to collect and categorize information on various
websites. When a large number of websites provide links back to
your business, or when a particularly high-traffic site does so,
the spiders take notice of it and increase the relevance of that
link in searches related to those sites.
3. Get the keys.
Keyword writing is consistently stressed as a requirement when
websites look for content writers. Keywords are just that, words
and phrases chosen for their popularity and relevance to key
searches.
There are dozens of theories about keyword writing. In the
earlier days of SEO writing, it wasn't uncommon to see pages
that were nothing but long strings of repeated variations on a
few keywords. This has evolved into more organic writing that
fits in keywords with the article as a whole.
Whichever strategy is chosen, care must be taken to avoid the
temptation to abuse keyword searches. Yes, a proper keyword
density will bring up your search rankings over time. However,
Google can and does ban pages from its index when they determine
it to be a keyword-abusing effort. So consider your keyword
choices carefully, and seamlessly integrate them into your entire
strategy.
4. Be on the right page.
One aspect occasionally neglected in SEO is the architecture and
design of the webpage itself. Search engines and their ranking
systems (be they spider or human based) are growing more
sophisticated all the time, and look at many different factors in
their decisions. A site that buries its keyword-rich articles on
interior pages behind dozens of subsidiary links will not perform
as well as one with strategic keyword-oriented material right on
the front page. Have an SEO-conscious designer look over your
page, as well as your articles.
Remember that every business is a multi-faceted whole. Many
failures occur when people attempt to compartmentalize too much.
You can't consider SEO as some sort of 'event' that you do
every so often, just as a business can't put off routine
maintenance of their equipment and expect it to function
properly. Integrate your efforts into the entire process, and
give them the same focus as any other effort in the business, and
they will return their investment much more reliably, quickly,
and ideally.
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Enzo F. Cesario is a Copywriter and co-founder of Brandsplat.
Brandcasting uses informative content and state-of-the-art
internet distribution and optimization to build links and
drive the right kind of traffic to your website. Go to
http://www.Brandsplat.com/ or visit our blog at:
http://www.brandsplatblog.com/
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