Article Writer - Do You Need One?
Enzo F. Cesario
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Article Title:
Article Writer - Do You Need One?
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Article Description:
Content is king. Your web presence needs content that your
audience will be interested in, period. People go to
websites for the content they provide and the people doing
the reading want to look through something of quality. You
have a website, you have a product, and you have the
motivation. Now you need to ask yourself - do you have the
writer?
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903 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-01-13 10:30:00
Written By: Enzo F. Cesario
Copyright: 2010
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Article Writer - Do You Need One?
Copyright (c) 2010 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/
Content is king. Your web presence needs content that your
audience will be interested in, period. People go to websites for
the content they provide. They read web comics for amusement,
visit consumer advocacy sites to inform themselves, visit
political blogs to find causes to champion - in short, people
visit websites to find things out. Whether it's for shopping or
simple erudition, a large part of the web process involves
reading, and the people doing the reading want to look through
something of quality. You have a website, you have a product, and
you have the motivation. Now you need to ask yourself - do you
have the writer?
Who Needs a Professional Article Writer?
At the basic level, everyone seriously looking to make an impact
on web audiences needs a dedicated article writer. Hobby writing
for web content is fine for personal projects, but it doesn't
drum up a great deal of interest in the long term. It has been
demonstrated again and again, the most successful websites are
those that regularly produce the content their audience wants,
the more frequently the better. So the need for an article writer
should actually be taken as a given. The more pressing question
then becomes, "Who should that writer be?"
Who Indeed?
In some cases, the answer is obvious - you. You know your
material, you're able to write confidently, and you've got
inspiration in buckets. In this case, good, the problem is
solved. Go and write that content, and perhaps pass it by a
talented associate now and again for review.
However, this obviously isn't always the case. Some site owners
are good promoters and businessmen, but lack the highly developed
writing skill necessary to really dig into a piece and make it
shine for the audiences even once, much less week after week or
day upon day. Or perhaps the owner feels comfortable writing some
articles, but wants another point of view in specialized or
technical pieces. In this case, the owner needs to acquire a
professional writer to provide these services. The trick here
lies in recognizing your strengths and limitations, and
identifying exactly what the needs of your site are.
The Writer You Need
As with any hiring process, selecting a good writer requires
understanding the business in question. Each site has its own
unique needs, and should seek to acquire writers who meet those
needs. It certainly is true that many people can write
effectively on many topics, but the impact will be greatest when
the writer is chosen for abilities directly relating to the job
at hand.
For example, a site focusing on producing highly technical how-to
manuals for home chemistry will demand a very different writer
than a site focusing on topical, biting political satire. Each
demands a professional who cannot only write well, but
understands the topic itself and can write believably. Someone
with no experience in politics will quickly be identified in the
latter case, and in the former someone who flunked basic
chemistry won't be able to write more than superficial material
at their best.
Obviously, the writer also must be good at writing itself - they
must be able to construct effective sentences, use proper syntax,
and command the language in a manner that keeps readers both
interested and informed. Most importantly, they need to be able
to write specifically at the level of the typical audience for
the site. Masters' degree level academic writing can be
marvelous and compelling in peer reviewed journals, but would be
entirely out of place on the aforementioned satirical archive.
How to Find Them
The key to getting the best writer for a website is research.
Once you understand your needs as far as the writer goes, it's
time to begin looking for them. Fortunately, there are a number
of ways to do so despite the overwhelming anonymity and size of
the web.
First, consider your own colleagues and acquaintances. Frequently
we have many associates in our field of specialty, and many of
them harbor hidden talents. Consult with your co-workers and
others that you know, to see if they can meet the needs at hand.
Another source of information on professional writers is the
plethora of freelance writing websites. There are dozens of sites
employing short-term writers on a variety of projects with skill
levels ranging from high school and college level writing to
highly technical productions involving text and multimedia
elements. Frequently, these sites employ a ratings and review
system, allowing you to look into their reputation and perhaps
their prior work history.
Additionally, there is always the interview. This need not be a
physical sit-down session - it can consist of posting an
advertisement seeking a talented writer along with a requirement
that they submit writing samples (either previously published
pieces or unique work based on the site's requirements). This
will frequently result in a deluge of applicants, so owners are
advised to be prepared to so some heavy reading in this case.
For good content on your website, the key is to identify the
exact needs of your site, find the exact style and skill of
writer you need, and then to strive to meet that need
unfailingly. Have an open mind and be willing to adapt to new,
good ideas, but stick with the goal and vision for your site and
find the best person to fill the position you've created.
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Enzo F. Cesario is a Copywriter and co-founder of Brandsplat.
Brandcasting uses informative content and state-of-the-art
internet distribution and optimization to build links and
drive the right kind of traffic to your website. Go to
http://www.Brandsplat.com/ or visit our blog at:
http://www.brandsplatblog.com/
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