Successful Article Marketers Help Readers Solve Problems
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Bill Platt
Jul 24, 2013, 1:00:18 PM7/24/13
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A Free-Reprint Article Written by: Bill Platt
Article Title:
Successful Article Marketers Help Readers Solve Problems
See TERMS OF REPRINT to the end of the article.
Article Description:
Every week, I have the opportunity to speak with people about the
benefits and challenges of using article marketing to promote an
online business. Article marketing is about getting your sales
message in front of potential customers and to get links to your
website. Many interpret this to mean that an article should
directly promote a website within the article, but that approach
is wrong and will reduce one's success using this methodology.
Additional Article Information:
===============================
816 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2013-07-24 12:00:00
Written By: Bill Platt
Copyright: 2008-2013
Contact Email: mailto:comm...@linksandtraffic.com
Bill Platt's Picture URL:
http://thephantomwriters.com/x-images/bill_platt_80x105b.jpg
For more free-reprint articles by Bill Platt, please visit:
http://www.thePhantomWriters.com/recent/author/bill-platt.html
=============================================
Special Notice For Publishers and Webmasters:
=============================================
HTML Copy-and-Paste and TEXT Copy-and-Paste
Versions Of Article Are Available at:
http://thePhantomWriters.com/free_content/db/p/solve-problems-marketing.shtml#get_code
---------------------------------------------------------------------
Successful Article Marketers Help Readers Solve Problems
Copyright (c) 2008-2013 Bill Platt
Writing Puzzle
http://WritingPuzzle.com/
Every week, I have the opportunity to speak with people about the
benefits and challenges of using article marketing to promote an
online business. Of course, article marketing is about getting
your sales message in front of potential customers and to get
links to your website, from the page where an article is posted
online.
Where most people get confused with article marketing is with the
idea that "it is a method to promote one's website." Many
interpret this to mean that an article should directly promote
the writer's website within the article, but that approach is
wrong and will reduce one's success using this methodology.
Understanding The Overall Article Marketing Strategy
Consider this. Television has been a successful advertising
medium for more than six decades, because TV stations understand
the importance of providing content to anchor the advertising. In
every television hour, there are 42 minutes of content to provide
an anchor for 18 minutes of advertising. People tune into the
content out of a desire to receive the content, and they accept
the advertising as a necessary price to pay in order to get the
content for free.
Article marketing works best when the writer emulates the
television-advertising model, by anchoring a sales message to
content that people want to consume.
The role of article marketing is to capture an audience for the
writer's website advertisement, which should be presented in the
"resource box" / "about the author" information that appears
in the paragraph immediately following the actual article. But,
in order to capture that audience, an article needs to tell a
story that publishers and webmasters desire to share with their
readers.
How To Capture An Audience
When people ask me what they should write about in their
articles, I always ask them a set of three questions to help them
to define a successful strategy. Those three questions are as
follows:
1. What do you sell?
2. Who is most likely to buy what you are selling?
3. What types of problems are common to those people that you may
be able to answer?
Publishers and webmasters have a responsibility to their visitors
to provide the kind of content that people actually "want" to
read. I have heard publishers and webmasters state that if you
want to sell to their readers, buy advertising. But if you were
willing to teach something of value to their readers, then by all
means, they would be happy to give you an advertisement in the
"about the author" section at the end of your article, as
payment for allowing them to share your information with their
readers.
So, if you want an audience for your website's sales message,
you should strive to give publishers the kind of information that
they would like to share with their readers. If you give readers
what they want, publishers will be willing to give you what you
want - a chance to share the story of your business with the
publishers' readers and website visitors.
Give Readers What They Want
When people go to a search engine, a website, a newsletter or
blog, people are looking for information that will help them to
address a problem they face. In short, people go online to find
solutions for problems.
Since I desire to reach the people most likely to buy my products
or services, I want to write content that will appeal directly to
those people. When I sit down to write, I try to identify a
problem that many people might have, and then I strive to locate
and offer a solution to the problem.
When publishers and webmasters agree that the problem addressed
is real and my solution is sound, my articles find huge
audiences.
When my articles answer a reader's problem, my "about the
author" information gets read. When my "about the author"
information appeals to the reader, my website gets a new visitor.
And for every new visitor my website gets, I have one more chance
to sell my products and services to another potential client.
In Closing
There are certain people online, whose articles you have seen
frequently on many websites and in some of your favorite
newsletters. If you read those articles with an analytical eye,
you will soon realize that what I tell you is true. Those people
who put the focus of their articles on helping others to solve
problems are the people whose articles are published most often
and in the largest range of newsletters and websites.
Article marketing works well for those of us who seek to help
readers solve problems.
For those who are looking to escape this tried-and-true method of
article marketing, I wish you well. But I stand firm in the
belief that if you put more focus on helping people solve more
problems, you will benefit from article marketing in ways that
other people can only dream.
---------------------------------------------------------------------
At http://WritingPuzzle.com/ you will find more training materials for article
marketers. If you are more interested in writing and publishing books, then
you may find http://ProfessionalBookMarketing.com/ to be your perfect
cup of tea. Bill Platt has been teaching other writers how to create content
that gets the reader's attention and how to promote themselves online, since
early 2001. Subscribe to his mailing list here:
http://PlattPublishing.com/offers/KWA.php
--- END ARTICLE ---
Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/p/solve-problems-marketing.shtml#get_code
.....................................
TERMS OF REPRINT - Publication Rules
(Last Updated: May 11, 2006)
Our TERMS OF REPRINT are fully enforcable under the terms of:
The Digital Millennium Copyright Act
http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:
.....................................
*** Digital Reprint Rights ***
* If you publish this article in a website/forum/blog,
You Must Set All URL's or Mailto Addresses in the body
of the article AND in the Author's Resource Box as
Hyperlinks (clickable links).
* Links must remain in the form that we published them.
Clean links should point to the Author's links without
redirects having been inserted into the copy.
* You are not allowed to Change or Delete any Words or
Links in the Article or Resource Box. Paragraph breaks
must be retained with articles. You can change where
the paragraph breaks fall, but you cannot eliminate all
paragraph breaks as some have chosen to do.
* Email Distribution of this article Must be done through
Opt-in Email Only. No Unsolicited Commercial Email.
* You Are Allowed to format the layout of the article for
proper display of the article in your website or in your
ezine, so long as you can maintain the author's interests
within the article.
* You may not use sentences from this article as an input
for any software that steals sentences from others in
order to build an article with software. The copyright on
this article applies to the "WHOLE" article.
*** Author Notification ***
We ask that you notify the author of publication of his
or her work. Bill Platt can be reached at:
comm...@linksandtraffic.com
*** Print Publication Reprint Rights ***
If you desire to publish this article in a PRINT
publication, you must contact the author directly
for Print Permission at:
mailto:comm...@linksandtraffic.com
.....................................
If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool: http://thephantomwriters.com/link-builder.pl
Would you like to learn how to improve the performance of your
article marketing campaigns? Download our F.R.E.E. 108-page
Article Marketing Ebook at:
http://thephantomwriters.com/ebooks/advanced-article-marketing.html
*****************************************************************
*
* This email is being delivered directly to members of the group:
*
* Spider-Sear...@googlegroups.com
*
*****************************************************************
=====================================================================
ABOUT THIS ARTICLE SUBMISSION
http://thePhantomWriters.com/ is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by:
Bill Platt
3010 E Raintree
Stillwater, Oklahoma USA 74074
Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html
The content of this article is solely the property
and opinion of its author, Bill Platt
http://WritingPuzzle.com/
---------------------------------------------------------------------
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
---------------------------------------------------------------------
Article Title:
Successful Article Marketers Help Readers Solve Problems
See TERMS OF REPRINT to the end of the article.
Article Description:
Every week, I have the opportunity to speak with people about the
benefits and challenges of using article marketing to promote an
online business. Article marketing is about getting your sales
message in front of potential customers and to get links to your
website. Many interpret this to mean that an article should
directly promote a website within the article, but that approach
is wrong and will reduce one's success using this methodology.
Additional Article Information:
===============================
816 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2013-07-24 12:00:00
Written By: Bill Platt
Copyright: 2008-2013
Contact Email: mailto:comm...@linksandtraffic.com
Bill Platt's Picture URL:
http://thephantomwriters.com/x-images/bill_platt_80x105b.jpg
For more free-reprint articles by Bill Platt, please visit:
http://www.thePhantomWriters.com/recent/author/bill-platt.html
=============================================
Special Notice For Publishers and Webmasters:
=============================================
HTML Copy-and-Paste and TEXT Copy-and-Paste
Versions Of Article Are Available at:
http://thePhantomWriters.com/free_content/db/p/solve-problems-marketing.shtml#get_code
---------------------------------------------------------------------
Successful Article Marketers Help Readers Solve Problems
Copyright (c) 2008-2013 Bill Platt
Writing Puzzle
http://WritingPuzzle.com/
Every week, I have the opportunity to speak with people about the
benefits and challenges of using article marketing to promote an
online business. Of course, article marketing is about getting
your sales message in front of potential customers and to get
links to your website, from the page where an article is posted
online.
Where most people get confused with article marketing is with the
idea that "it is a method to promote one's website." Many
interpret this to mean that an article should directly promote
the writer's website within the article, but that approach is
wrong and will reduce one's success using this methodology.
Understanding The Overall Article Marketing Strategy
Consider this. Television has been a successful advertising
medium for more than six decades, because TV stations understand
the importance of providing content to anchor the advertising. In
every television hour, there are 42 minutes of content to provide
an anchor for 18 minutes of advertising. People tune into the
content out of a desire to receive the content, and they accept
the advertising as a necessary price to pay in order to get the
content for free.
Article marketing works best when the writer emulates the
television-advertising model, by anchoring a sales message to
content that people want to consume.
The role of article marketing is to capture an audience for the
writer's website advertisement, which should be presented in the
"resource box" / "about the author" information that appears
in the paragraph immediately following the actual article. But,
in order to capture that audience, an article needs to tell a
story that publishers and webmasters desire to share with their
readers.
How To Capture An Audience
When people ask me what they should write about in their
articles, I always ask them a set of three questions to help them
to define a successful strategy. Those three questions are as
follows:
1. What do you sell?
2. Who is most likely to buy what you are selling?
3. What types of problems are common to those people that you may
be able to answer?
Publishers and webmasters have a responsibility to their visitors
to provide the kind of content that people actually "want" to
read. I have heard publishers and webmasters state that if you
want to sell to their readers, buy advertising. But if you were
willing to teach something of value to their readers, then by all
means, they would be happy to give you an advertisement in the
"about the author" section at the end of your article, as
payment for allowing them to share your information with their
readers.
So, if you want an audience for your website's sales message,
you should strive to give publishers the kind of information that
they would like to share with their readers. If you give readers
what they want, publishers will be willing to give you what you
want - a chance to share the story of your business with the
publishers' readers and website visitors.
Give Readers What They Want
When people go to a search engine, a website, a newsletter or
blog, people are looking for information that will help them to
address a problem they face. In short, people go online to find
solutions for problems.
Since I desire to reach the people most likely to buy my products
or services, I want to write content that will appeal directly to
those people. When I sit down to write, I try to identify a
problem that many people might have, and then I strive to locate
and offer a solution to the problem.
When publishers and webmasters agree that the problem addressed
is real and my solution is sound, my articles find huge
audiences.
When my articles answer a reader's problem, my "about the
author" information gets read. When my "about the author"
information appeals to the reader, my website gets a new visitor.
And for every new visitor my website gets, I have one more chance
to sell my products and services to another potential client.
In Closing
There are certain people online, whose articles you have seen
frequently on many websites and in some of your favorite
newsletters. If you read those articles with an analytical eye,
you will soon realize that what I tell you is true. Those people
who put the focus of their articles on helping others to solve
problems are the people whose articles are published most often
and in the largest range of newsletters and websites.
Article marketing works well for those of us who seek to help
readers solve problems.
For those who are looking to escape this tried-and-true method of
article marketing, I wish you well. But I stand firm in the
belief that if you put more focus on helping people solve more
problems, you will benefit from article marketing in ways that
other people can only dream.
---------------------------------------------------------------------
At http://WritingPuzzle.com/ you will find more training materials for article
marketers. If you are more interested in writing and publishing books, then
you may find http://ProfessionalBookMarketing.com/ to be your perfect
cup of tea. Bill Platt has been teaching other writers how to create content
that gets the reader's attention and how to promote themselves online, since
early 2001. Subscribe to his mailing list here:
http://PlattPublishing.com/offers/KWA.php
--- END ARTICLE ---
Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/p/solve-problems-marketing.shtml#get_code
.....................................
TERMS OF REPRINT - Publication Rules
(Last Updated: May 11, 2006)
Our TERMS OF REPRINT are fully enforcable under the terms of:
The Digital Millennium Copyright Act
http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:
.....................................
*** Digital Reprint Rights ***
* If you publish this article in a website/forum/blog,
You Must Set All URL's or Mailto Addresses in the body
of the article AND in the Author's Resource Box as
Hyperlinks (clickable links).
* Links must remain in the form that we published them.
Clean links should point to the Author's links without
redirects having been inserted into the copy.
* You are not allowed to Change or Delete any Words or
Links in the Article or Resource Box. Paragraph breaks
must be retained with articles. You can change where
the paragraph breaks fall, but you cannot eliminate all
paragraph breaks as some have chosen to do.
* Email Distribution of this article Must be done through
Opt-in Email Only. No Unsolicited Commercial Email.
* You Are Allowed to format the layout of the article for
proper display of the article in your website or in your
ezine, so long as you can maintain the author's interests
within the article.
* You may not use sentences from this article as an input
for any software that steals sentences from others in
order to build an article with software. The copyright on
this article applies to the "WHOLE" article.
*** Author Notification ***
We ask that you notify the author of publication of his
or her work. Bill Platt can be reached at:
comm...@linksandtraffic.com
*** Print Publication Reprint Rights ***
If you desire to publish this article in a PRINT
publication, you must contact the author directly
for Print Permission at:
mailto:comm...@linksandtraffic.com
.....................................
If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool: http://thephantomwriters.com/link-builder.pl
Would you like to learn how to improve the performance of your
article marketing campaigns? Download our F.R.E.E. 108-page
Article Marketing Ebook at:
http://thephantomwriters.com/ebooks/advanced-article-marketing.html
*****************************************************************
*
* This email is being delivered directly to members of the group:
*
* Spider-Sear...@googlegroups.com
*
*****************************************************************
=====================================================================
ABOUT THIS ARTICLE SUBMISSION
http://thePhantomWriters.com/ is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by:
Bill Platt
3010 E Raintree
Stillwater, Oklahoma USA 74074
Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html
The content of this article is solely the property
and opinion of its author, Bill Platt
http://WritingPuzzle.com/
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---------------------------------------------------------------------
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