Top 5 SEO Copywriting Mistakes That Will Cost You Money
Enzo F. Cesario
Free-Reprint Article Written by: Enzo F. Cesario
See Terms of Reprint Below.
*****************************************************************
*
* This email is being delivered directly to members of the group:
*
* Spider-Sear...@googlegroups.com
*
*****************************************************************
We have moved our TERMS OF REPRINT to the end of the article.
Be certain to read our TERMS OF REPRINT and honor our TERMS
OF REPRINT when you use this article. Thank you.
This article has been distributed by:
http://Article-Distribution.com
Helpful Link:
The Digital Millennium Copyright Act - Overview
http://www.gseis.ucla.edu/iclp/dmca1.htm
---------------------------------------------------------------------
Article Title:
==============
Top 5 SEO Copywriting Mistakes That Will Cost You Money
Article Description:
====================
The object of writing for the Internet is to get the reader
to use your content to click through to your website. If
they don't get to your website, they can't look at your
products or services and you will have lost a potential
customer. Here are a few mistakes that you'll want to
avoid.
Additional Article Information:
===============================
900 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-08-06 11:36:00
Written By: Enzo F. Cesario
Copyright: 2009
Contact Email: mailto:ennzo.f...@thephantomwriters.com
For more free-reprint articles by Enzo F. Cesario, please visit:
http://www.thePhantomWriters.com/recent/author/enzo-f_-cesario.html
=============================================
Special Notice For Publishers and Webmasters:
=============================================
If you use this article on your website or in your ezine,
We Want To Know About It. Use the following URL to let
us know where you have used this article, and we will
include a link to your website on thePhantomWriters.com:
http://thephantomwriters.com/notify.php?id=6913&p=load
HTML Copy-and-Paste and TEXT Copy-and-Paste
Versions Of Article Are Available at:
http://thePhantomWriters.com/free_content/db/c/seo-copywriting-mistakes.shtml#get_code
---------------------------------------------------------------------
Top 5 SEO Copywriting Mistakes That Will Cost You Money
Copyright (c) 2009 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/
Just as there are different ways of writing for novels, for
advertising and for films, there is a way to write for the
Internet. To find content on the web we use search engines. To
make sure the search engines find our content we optimize it.
Search Engine Optimization (SEO) copywriting is writing content
that the reader wants to read and will be easily found and rank
well with search engines.
The object of writing for the Internet is to get the reader to
use your content to click through to your website. If they don't
get to your website, they can't look at your products or
services and you will have lost a potential customer. Here are a
few mistakes that you'll want to avoid.
MISTAKE #1 - Have a Boring Or Vague Title
This is a very important mistake not to make. If they don't even
look at your article, all your time and effort are wasted. If you
provide an attention grabbing title, one that makes them curious
enough to open your article, you're halfway there.
Here are just a few ideas to get you thinking: Use titles that
describe the content of your article but are short and concise;
Use keywords in your title that people might be searching for;
People can't resist articles with lists or tips such as, "Top
10 Copywriting Mistakes" or "Top Tips on Getting Your Articles
Read"; and "How to" articles are popular as well.
The bottom line here is to put some thought into your title.
Think about how to get a reader's attention.
MISTAKE #2 - Create Bland Content
From beginning to end - try to keep it interesting. Make reading
your article a pleasurable experience for your reader. Here are a
few suggestions.
Make it fun, relevant and grammatically correct. Nothing pulls
the reader out of a story more than bad grammar and misspelled
words.
Use short sentences and try to limit paragraphs to two or three
lines. Concentrate on writing rich and appropriate copy rather
than just practical words.
Have a sense of humor. This gives your articles personality.
Don't give a sales pitch - use a call to action. The purpose of
your article is to get your reader to get to your website. Your
writing could include a reason for them to find more information,
either from another article that you've written or from your
website.
"Content is king". If you keep this in mind, you'll be ahead
of the game. Search engines love well-written and useful content.
So do readers.
MISTAKE #3 - Make Your Article As Hard To Read As Possible
Every post should be easy to scan. That means your reader should
be able to easily scan your article and find headings that will
tell them what the section is about. You can use numbered lists
and bullets to organize your ideas so they are quickly read. If
you italicize, bold or underline a word, the search engine
assumes that it's a keyword. You can use this to your advantage.
However, if you use these tags a lot or if you use them on
non-keywords, you'll confuse the search engines and lose any
advantage you would have gained.
The other thing that makes a page easy to scan is short
paragraphs. When you look at your copy on the page, you should
see a lot of white space. Looking at a page that's completely
filled with words is intimidating to a reader. You want to make
it as friendly and welcoming and as easy to read as possible.
MISTAKE #4 - Misuse Keywords
Keywords are at the core of writing for the web. You should
research and know your keywords. Here are a few suggestions about
keywords:
* Target a set of keywords in every post but don't use them
more than three or four times on a page. If you use the same
keywords again and again, search engines can tell that the
article isn't very useful.
* Use a wide variety of words that pertain to your topic.
* Use synonyms of your keywords in addition to the keywords.
* Don't stick to a standard keyword density for every article
or post. You want your words to flow naturally, and overuse of
keywords makes your copy sound forced.
* Review your keywords every so often. Sometimes your business
changes and you want your articles to change also.
If you provide your reader with content that lets them learn or
experience something, you'll have a happy reader. If you provide
the search engines with good keywords and a variety of them,
you'll have a happy search engine.
MISTAKE #5 - Try To Trick the Search Engines
Practicing questionable tactics like cloaking and using hidden
text is a bad idea. The last thing you want is to get your site
banned. These kinds of tricks will do it. So can using hidden
links, link farms, linking to bad sites, distributing viruses and
sending spam. Don't try to trick the search engines and don't
work with any companies that use these techniques.
Overcoming these common mistakes can give you head start when
creating effective content on the Internet. SEO copywriting
requires effort. Putting content on your site and distributing it
on the web takes time. If you work at it over time and create
lots of valuable content, effectively "brandcasting" your site,
you'll be rewarded with more traffic.
---------------------------------------------------------------------
Enzo F. Cesario is a Copywriter and co-founder of Brandsplat.
Brandcasting uses informative content and state-of-the-art
internet distribution and optimization to build links and
drive the right kind of traffic to your website. Go to
http://www.Brandsplat.com/ or visit our blog at:
http://www.brandsplatblog.com/
--- END ARTICLE ---
Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/c/seo-copywriting-mistakes.shtml#get_code
.....................................
TERMS OF REPRINT - Publication Rules
(Last Updated: May 11, 2006)
Our TERMS OF REPRINT are fully enforcable under the terms of:
The Digital Millennium Copyright Act
http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:
.....................................
*** Digital Reprint Rights ***
* If you publish this article in a website/forum/blog,
You Must Set All URL's or Mailto Addresses in the body
of the article AND in the Author's Resource Box as
Hyperlinks (clickable links).
* Links must remain in the form that we published them.
Clean links should point to the Author's links without
redirects having been inserted into the copy.
* You are not allowed to Change or Delete any Words or
Links in the Article or Resource Box. Paragraph breaks
must be retained with articles. You can change where
the paragraph breaks fall, but you cannot eliminate all
paragraph breaks as some have chosen to do.
* Email Distribution of this article Must be done through
Opt-in Email Only. No Unsolicited Commercial Email.
* You Are Allowed to format the layout of the article for
proper display of the article in your website or in your
ezine, so long as you can maintain the author's interests
within the article.
* You may not use sentences from this article as an input
for any software that steals sentences from others in
order to build an article with software. The copyright on
this article applies to the "WHOLE" article.
*** Author Notification ***
We ask that you notify the author of publication of his
or her work. Enzo F. Cesario can be reached at:
ennzo.f...@thephantomwriters.com
*** Print Publication Reprint Rights ***
If you desire to publish this article in a PRINT
publication, you must contact the author directly
for Print Permission at:
mailto:ennzo.f...@thephantomwriters.com
.....................................
If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool: http://thephantomwriters.com/link-builder.pl
=====================================================================
ABOUT THIS ARTICLE SUBMISSION
http://thePhantomWriters.com is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by Bill Platt of Stillwater, Oklahoma USA.
Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html
The content of this article is solely the property
and opinion of its author, Enzo F. Cesario
http://www.Brandsplat.com/
---------------------------------------------------------------------
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
---------------------------------------------------------------------