Hi, you need suitable font. If leaving latex_engine to its default "pdflatex", you typically will need your \DeclareUnicodeCharacter to do a suitable \selectfont and also select the correct slot among 255 in the font, and you probably need some font package loaded in the preamble which provides the suitable glyph.
If using "xelatex" as latex_engine, the document font (by default GNU FreeFont) perhaps already has a glyph for that Unicode slot and you have nothing to do. Perhaps try with DejaVu as other font. Else a similar procedure can be done with \usepackage{newunicodechar}, using some \newfontfamily (fontspec documentation), and then \newunicodechar here also with some \selectfont.
Notice that a recent LaTeX distribution will incorporate the noto-emoji font package.
However if I understand correctly xetex does not support color emojis (I am not sure about this, finding fonts from xelatex/lualatex with fontspec always has quirks, and maybe something is wrong in my locale set-up), but luahbtex does.
See
https://stackoverflow.com/questions/190145/how-to-insert-emoticons-in-latex/57076064#57076064
With soon available TeXLive2020, luatex will be luahbtex, i.e. use the HarfBuzz library.
I tested this at home
\documentclass{article}
\usepackage{fontspec}
\newfontfamily\NotoEmoji{NotoColorEmoji.ttf}[RawFeature={mode=harf}]
\usepackage{newunicodechar}
\newunicodechar{☃}{{\NotoEmoji ☃}}
\begin{document}
This ☃ that
\end{document}
% Local Variables:
% TeX-engine: lualatex
% End:
and it works. (with pretest of TeXLive 2020).
The whole point of the \newunicodechar, is that as far as I know, that is the only more or less simple way to let a Unicode codepoint like ☃ trigger usage of appropriate font.
These are the additional elements to add to the latex preamble.
i.e.
\newfontfamily\NotoEmoji{NotoColorEmoji.ttf}[RawFeature={mode=harf}]
\usepackage{newunicodechar}
\newunicodechar{☃}{{\NotoEmoji ☃}}
This method is a bit lying ahead in future. If you use a LaTeX distribution not from future but from very recent past, then you need luahblatex or lualatex-dev.
See also
https://www.ctan.org/pkg/coloremoji
but this uses an image for each emoji, so they can't be copied-pasted as Unicode from PDF.
good luck
Jean-François