Similar to website cards, image app cards offer a choice of call-to-action (CTA) buttons, an image and a headline to let you drive traffic to your site directly from a tweet. Promoted tweets with image app cards drive 43% more engagement than just tweeting out a link.
Make it visual: Adding an image or other rich media to your tweets can get you a 313% lift in engagement and a 52% increase in retweets. Even more impressive, tweets using Vine saw a 256% increase. So, get creative and use gifs, Vine or other multimedia outlets to increase ad engagement.
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Use a Website Card: Website Cards allow you to give users much more context, priming them for the click through to your site. Also, when you click the image on a Website Card, it acts as a link and drives people to your site. Normally, clicking on an image in a tweet would only expand the image. In addition to being Twitter verified, a Website Card gives you more clickable real estate, increasing clickthrough.
Very important and very trendy, and if you do this, you will be so far ahead of everybody else. Build your startup in public. So this guy is a friend of mine, kinda friend, acquaintance, not really acquaintance. Okay okay, we hardly know each other. We once tweeted .(laughing)
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