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Orson Hardwick
Pokémon Go was released to mixed reviews; critics praised the concept but criticized technical problems. It was one of the most used and profitable mobile apps in 2016, having been downloaded more than 500 million times worldwide by the end of the year. It is credited with popularizing location-based and AR technology, promoting physical activity, and helping local businesses grow due to escalated foot traffic. However, it attracted controversy for contributing to accidents and creating public nuisances. Various governments expressed concerns about security, and some countries regulate its use. The game had over 147 million monthly active users by May 2018, over a billion global downloads by early 2019, and grossed more than $6 billion in revenue by 2020.
After establishing a game account, players create and customize their own avatars.[1][2] Once created, an avatar is displayed on a map based on the player's geographical location. Features on the map include 'PokéStops' and 'Pokémon Gyms'. These PokéStops can be equipped with items called 'Lure Modules', which attract additional wild, and occasionally rare, Pokémon.[3][4] Gyms serve as battle locations for team-based king of the hill matches.[5] PokéStops and Gyms are typically located at places of interest.[6] These locations were initially re-purposed portals from Ingress, Niantic's previous augmented reality (AR) game. This has led to PokéStops and Pokémon Gyms being placed at dangerous or inconvenient locations, such as a now-deleted Gym at the Korean Demilitarized Zone[7] and Bagram Airforce Base, which was abandoned by U.S. forces in July 2021.[8] Since 2019, these locations also include submissions from Go players which are largely reviewed by other players.[9]
In September 2016, Niantic introduced a "Buddy Pokémon" feature, which allows players to pick a Pokémon to appear alongside them on the profile screen, and receive in-game rewards and bonuses based on the chosen Pokémon.[19] The feature was released later that month.[20] Certain Pokémon have different distances that they need to be walked in order to receive candy. The more the player walks in real time, the more candy they can earn. During the same update, Niantic made it impossible for players with rooted or jailbroken devices to log into the game in an effort to reduce and prevent cheating.[21]
In June 2017, Niantic announced that the game mechanics of Gyms would be revamped for a more teamwork-oriented experience;[35] Gyms were disabled on June 19, 2017, with the new Gyms being released with the next app update a few days later.[35] As of the update, Gyms included a spinnable component to receive in-game items such as Potions and Poké Balls. Additionally, Gyms are capped at containing six Pokémon, each of which must be unique in that Gym. Coins are now earned based on the amount of time the defending Pokémon has been in a Gym, as opposed to a one-per-day gym defender bonus of 10 coins per current defending Pokémon.[36] Legendary, Mythical and Buddy Pokémon cannot be placed in Gyms.
At the Comic-Con 2016, John Hanke, founder of Niantic, revealed the appearances of the three team leaders: Candela (Team Valor), Blanche (Team Mystic), and Spark (Team Instinct).[62][63] Hanke conveyed that approximately 10% of the ideas for the game were implemented. Future updates, including the addition of trading, more Pokémon,[64] implementation of Pokémon Centers at PokéStops, a patch for the "three step glitch", and easier training, were also confirmed.[65] He also stated that Niantic would be continuing support for the game for "years to come".[64] In an interview with TechCrunch in September 2016, Hanke hinted that player vs. player Pokémon battles would be released in a future update.[66] In December 2016, coffeehouse chain Starbucks and telecommunications company Sprint collaborated with Nintendo to add PokéStops and gyms at certain locations of theirs throughout the United States.[67][68] That same month, a companion app for Apple Watch devices was released, which allows users to receive notifications about nearby Pokémon, but does not allow for them to be caught.[69] In January 2017, an additional 5,000 more Starbucks locations became available as gyms.[70] In February 2017, an update was released which introduced over 100 species based in the Johto region from the second generation of the core Pokémon series, which were added alongside the original 151. The update also included the addition of new berries, new Pokémon encounter mechanics, and an expanded selection of avatar clothing options.[71][72] Some of the Pokémon introduced in Ruby and Sapphire were added in late 2017, starting with a Halloween event in October and 50 more in December. A weather system was added alongside the latter, allowing real-world weather to affect gameplay.[73] In November 2018, a game developed by Game Freak and heavily inspired by Pokémon Go, Pokémon: Let's Go, Pikachu! and Let's Go, Eevee! was released on the Nintendo Switch.[74] This game will feature Pokémon Go style catching with Joy-Con and there has integration between the two games.[75] In addition, new Pokémon Meltan was revealed in September, becoming the first new Pokémon to be released through Pokémon Go.[76] On October 10, 2018, The Pokémon Company and Niantic announced plans to introduce Pokémon from Diamond and Pearl into Pokémon Go.[77] On October 12, Niantic teased one of the Generation IV Pokémon that would be coming to Pokémon Go.[78] On October 25, a feature known as Adventure Sync was announced, which will record the player's walking data in the background.[79] On October 26, Niantic announced research tasks for Bug type Pokémon that will give players a chance to catch Shedinja throughout November.[80][81]
At launch, the game suffered from frequent server outages due to extreme usage.[143] The global server usage expectation for the game was surpassed within 15 minutes of the game's release in Australia and New Zealand, and peaked at 50 times expected traffic, or 10 times the expected worst-case scenario.[144] Frequent crashes and authentication errors plagued the game's release and persisted for several days. For the first two days after launch, players were unable to access the game through their Pokémon Trainer Club accounts; only Gmail-based accounts were able to gain access to the game.[145] Servers again suffered frequent outages in Australia on July 11; players blamed people in the United Kingdom for bypassing local servers and using Australian ones to play the game before its official release.[146] On July 16, a few hours after the release in many European countries, the game's servers temporarily went down.[147] The outage was claimed by a hacking group called "PoodleCorp", who said they used a DDoS attack to take them down,[148] although the problem was fixed later that day.[147][149] The next day, the servers went down again as the game was launched in Canada.[150] John Hanke issued an apology for the server issues at San Diego Comic Con 2016, stating "we weren't provisioned for what happened".[65]
During 2020, with the COVID-19 pandemic causing restrictions on the ability of players to play Go outside their homes, Niantic implemented new features which allowed players to play the game from inside their homes, and this was credited with increasing its playerbase throughout the year despite the restrictions. Despite a brief drop early in the pandemic, the number of monthly active users of the game rose by 45 percent between January and August 2020, and the game's revenue in 2020 was the highest in its history, exceeding even its 2016 revenue.[239] The game generated more than $1 billion of revenue in the first 10 months of 2020 according to Sensor Tower,[238] and it was the top-grossing mobile game of December 2020.[240] Pokémon Go was one of the top five highest-grossing games of 2020 with an annual revenue of $1.92 billion according to SuperData Research,[241] bringing the game's cumulative revenue to $6.46 billion by 2020.[215][226][235][236][241] The game generated a further $641.6 million in the first half of 2021.[242]
Al-Azhar University in Cairo described the game as "harmful mania."[358] A Cossack leader declared that it "smacks of Satanism", Kuwait banned the game from government sites, Indonesian officials deemed it a national security threat, and in Israel the IDF banned the game from Army bases out of security considerations.[359] In Saudi Arabia, the General Secretariat of the Council of Senior Scholars declared, in light of a 2001 fatwa banning the Pokémon card game as a form of gambling, that the electronic app required a new ruling.[360] This was also followed by both Indian and Malaysian Islamic leaders telling Indian and Malaysian Muslims to avoid the game.[361][362]
In India, the Gujarat High Court issued a notice to Niantic, the developer of the popular AR-based game, on the grounds of "posing danger to public safety".The notice was issued on a PIL (Public Interest Litigation) seeking a ban on the location-based AR reality game in India. In addition,a second PIL was filed against the developers of Pokémon Go for hurting religious sentiments by showing images of eggs in places of worship of different religious groups. But the Indian Government refused to ban the game.[375]
During the COVID-19 pandemic, Niantic responded by implementing new changes and features in the game which allowed players to easily play remotely.[389] However, starting on August 1, 2021, Niantic began rolling back these changes as part of their Exploration Bonus Updates. Players in New Zealand and the United States were the first to receive the post-pandemic changes, and gradually, they were rolled out to the rest of the world "in accordance with recommendations from global health organizations."[389] In fear of violations in health and personal safety regulations, as well as negatively impacting players with disabilities, the company has since received heavy criticism from the player base (including top players Brandon Tan and Nick Oyzon) due to their reverting safety measures implemented during the pandemic, in which gym and Pokéstop interaction distances were increased from 40 to 80 metres. Despite increasing rates of the SARS-CoV-2 Delta variant in various U.S. states (resulting in overflowing hospitals), Niantic are firm on not keeping the pandemic bonuses. Players began boycotting Pokémon Go since in first week of August 2021.[390][391][392][393]
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