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Book Synopsis :

Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge.The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.

Book Detail :

Author : Erik Roscam Abbing

Pages : 208 pages

Publisher : AVA Publishing

Language : eng

ISBN-10 : 294041128X

ISBN-13 : 9782940411283

 

Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.

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