This is the default behavior of StarUML where the stereotype of newly
created model elements is shown as text (e.g. <<NFRSoftgoal>>) instead
of the provided icon (e.g. cloud icon). To change this behavior, go to
menu Tools->Options->General View, then change "Show Stereotype"
option from "Text" to "Icon". From then on, new softgoals will be
shown as clouds.
The screen shot of the option modification is available here:
http://softgoal-profile.googlegroups.com/web/icon-stereotype.jpg
Sam Supakkul