[Nokia Event Taking Place September 26 2013 Nokia World ! Tablet Phablet Both
Virginie Fayad
The Nokia Lumia 1520 was a flagship Windows Phone phablet smartphone designed and produced by Finnish telecommunications manufacturer Nokia in partnership with American software manufacturer Microsoft. The device was first announced at the Nokia World event on 22 October 2013 in Abu Dhabi, alongside its mid-range phablet stablemate the Nokia Lumia 1320 and Nokia's 10.1 inch Windows RT tablet the Nokia Lumia 2520.[5][6] Until its discontinuation in the United States on 7 April 2015 the phone served as the flagship device for Nokia's Lumia Series and Microsoft's mobile effort. On 6 October 2015 Microsoft officially announced its flagship phablet successor, the Microsoft Lumia 950 XL, with availability sometime in November 2015.
The device was powered by a 2.2 GHz quad-core MSM8974 Snapdragon 800 system-on-chip with an ARM-based Krait 400 CPU produced by American semiconductor manufacturer Qualcomm. It was paired with 2 GB of RAM and a Qualcomm Adreno 330 GPU. The chassis was constructed of a highly durable polycarbonate unibody shell featuring the Lumia Series' signature bright colors. International units were available in black, white, red and yellow with a native storage capacity of 32 GB, expandable through a MicroSD card slot that can support up to 2 TB. The American version was sold exclusively through telecommunications provider AT&T, who limited onboard storage to 16 GB but offered an exclusive green color alongside the international colors. Germany also saw a green version with 32 GB storage and bundled apps from Deutsche Bahn, CEWE photo services, Zinio, Max Dome and N-TV.
Nokia Event taking place September 26 2013 Nokia World ! Tablet Phablet Both
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The screen of the 1520 was an optically-bonded Full HD (1080p) IPS display with 16 million colors featuring Nokia's proprietary ClearBlack display technology. It measured 6 in (15 cm) diagonal with a 16:9 aspect ratio, resulting in a pixel density of 367 ppi. Protection came from a sheet of chemically strengthened Corning Gorilla Glass 2. The device shipped with Windows Phone 8 preinstalled and was upgradable to Windows Phone 8.1 Now this device is included on the Microsoft list of Windows 10 Mobile upgrade, it can be upgraded through the Windows Insider program too. The phone had a large non-removable 3400 mAh Li-Ion battery (BV-4BW), which gave it slightly longer endurance compared to its contemporaries from Android and iOS. The rear camera has 20 megapixels, is optically stabilized, and a subsequent software update introduced the ability to film in 4K (2160p) resolution.[3]
The Lumia 1520 was initially released in Singapore, Hong Kong, the United States, France, China, Germany, Finland, Pakistan and India. In Australia, the Lumia 1520 was distributed exclusively through launch partner Harvey Norman.[8][9] In the United States, AT&T was chosen as the sole carrier for the device.[10]
The Lumia 1520's IPS LCD[11] display is the first Windows Phone display to have a resolution of 1080p, allowing it to have three columns of Live Tiles and is covered with by Gorilla Glass 2. At 6 inch, the display has a pixel density of 368 pixels per inch.[12][13] The phone has a 2.2 GHz Snapdragon 800 SoC, and a 20 megapixel PureView camera.[7][14] It has 4G LTE and near field communication connectivity, and comes with 32 GB of built-in memory, with a possible further 2 TB expansion via microSD.[12] At launch the highest capacity MicroSD cards available were 64 GB. MicroSD cards that comply with the SDXC standard top out at 2 TB. MicroSD cards over 64 GB will work as long as they are formatted in the proper file system. The Lumia 1520 has a 3,400 mAh battery and will be compatible with a US$99 DC-50 wireless-charging plate,[12] with the phone itself to have a price of US$749.[14]
Like the Lumia 1020 it takes a shareable 5Mpx picture and a 16Mpx picture that can only be accessed by attaching the handset into a PC,[15] but only has 1/2.5" sensor size. Capable of 2x data binning lossless compression for taking photos and 4x for taking videos.[16]
Andy Vandervell from TrustedReviews wrote: "The Lumia 1520 is a watershed phone in many respects. It brings Windows Phone hardware on par with the rest of the smartphone world, but the software still needs a bit of work."[18]
Brad Molen from Engadget concludes: "The Lumia 1520 offers a Windows Phone experience unlike any we've seen before. With its top-notch hardware, fantastic imaging and constantly improving firmware, this is by far our favorite WP8 device."[19]
The Nokia Lumia 1520 won the GSM Arena's Smartphone Champions League in 2013. Nokia captured the first 3 places with the Nokia Lumia 1020 in second place and the Nokia Lumia 520 tied for third with the LG Nexus 5.[20]
Upon its release, the 1520 suffered from initial issues that had since been resolved. For example, early users reported a speaker overdrive issue with Windows Phone 8.1 version 5001.[21] Users also reported random reboot issues, which Microsoft tried to address with a software update on 19 March 2014 to no avail but were able to resolve with an update on 19 June 2015.[22][23]
One contentious issue was a supposed design flaw on the device's screen wherein the touch interface digitizer receives signals without user interaction on the touchscreen, resulting in "phantom touches".[24]
Microsoft announced today it was going to shut down the Nokia phone unit, take a $7.6 billion write-off (more than the $7.2 billion they paid for it) and lay off another 7,800 employees. That makes the layoffs since CEO Satya Nadella took the reins almost 26,000. Finding any good news in this announcement is a very difficult task.
Unfortunately, since taking over as Microsoft's no. 1 leader, Mr. Nadella has been remarkably predictable. Like his peer CEOs who take on the new role, he has slashed and burned employment, shut down at least one big business, taken massive write-offs, and undertaken at least one wildly overpriced acquisition (Minecraft) that is supposed to be a game changer for the company. He apparently picked up the "Turnaround CEO Playbook" after receiving the job and set out on the big tasks!
Yet he still has not put forward a strategy that should encourage investors, employees, customers or suppliers that the company will remain relevant long-term. Amidst all these big tactical actions, it is completely unclear what the strategy is to remain a viable company as customers move, quickly and in droves, to mobile devices using competitive products.
I predicted in this blog the week Steve Ballmer announced the acquisition of Nokia in September, 2013 that it was "a $7.2 billion mistake." I was off, because in addition to all the losses and restructuring costs Microsoft endured the last seven quarters, the write off is $7.6 billion. Oops.
Why was I so sure it would be a mistake? Because between 2011 and 2013 Nokia had already lost half its market share. CEO Elop, who was previously a Microsoft senior executive, had committed Nokia completely to Windows phones, and the results were already catastrophic. Changing ownership was not going to change the trajectory of Windows phone or Nokia sales.
Microsoft had failed to build any sort of developer community for Windows 8 mobile. Developers need people holding devices to buy their software. Nokia had less than 5% share. Why would any developer build an app for a Windows phone, when almost the entire market was iOS or Android? In fact, it was clear that developing rev 2, 3, and 4 of an app for the major platforms was far more valuable than even bothering to port an app into Windows 8.
Nokia and Windows 8 had the worst kind of tortuous whirlpool - no users, so no developers, and without new (and actually unique) software there was nothing to attract new users. Microsoft mobile simply wasn't even in the game - and had no hope of winning. It was already clear in June, 2012 that the new Windows tablet - Surface - was being launched with a distinct lack of apps to challenge incumbents Apple and Samsung.
By January, 2013 it was also clear that Microsoft was in a huge amount of trouble. Where just a few years before there were 50 Microsoft-based machines sold for every competitive machine, by 2013 that had shifted to 2 for 1. People were not buying new PCs, but they were buying mobile devices by the shipload - literally. And there was no doubt that Windows 8 had missed the mobile market. Trying too hard to be the old Windows while trying to be something new made the product something few wanted - and certainly not a game changer.
A year ago I wrote that Microsoft has to win the war for developers, or nothing else matters. When everyone used a PC it seemed that all developers were writing applications for PCs. But the world shifted. PC developers still existed, but they were not able to grow sales. The developers making all the money were the ones writing for iOS and Android. The growth was all in mobile, and Microsoft had nothing in the game. Meanwhile, Apple and IBM were joining forces to further displace laptops with iPads in commercial/enterprise uses.
Then we heard Windows 10 would change all of that. And flocks of people wrote me that a hybrid machine, both PC and tablet, was the tool everyone wanted. Only we continue to see that the market is wildly indifferent to Windows 10 and hybrids.
Imagine you write with a fountain pen - as most people did 70 years ago. Then one day you are given a ball point pen. This is far easier to use, and accomplishes most of what you want. No, it won't make the florid lines and majestic sweeps of a fountain pen, but wow it is a whole lot easier and a darn site cheaper. So you keep the fountain pen for some uses, but mostly start using the ball point pen.
Then the fountain pen manufacturer says "hey, I have a contraption that is a ball point pen, sort of, and a fountain pen, sort of, combined. It's the best of all worlds." You would likely look at it, but say "why would I want that. I have a fountain pen for when I need it. And for 90% of the stuff I write the ball point pen is great."
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