Fwd: [ssc-cons-com] ACT: SSC Logo Designs! What do you think??

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Jenny Bedell-Stiles

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Jan 21, 2009, 1:09:46 PM1/21/09

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Hey Soc Sub,

Make sure you weigh-in on this and get your voices heard! The idea here is that SSC is changing it's logo within the next week, and there are quite a few good ones. Please read the following message, and respond by this Friday, 1/23.

~Jenny

---------- Forwarded message ----------
From: Kim Teplitzky <kim.te...@gmail.com>
Date: Wed, Jan 21, 2009 at 8:33 AM
Subject: [ssc-cons-com] ACT: SSC Logo Designs! What do you think??
To: ssc-co...@googlegroups.com, ssc-...@googlegroups.com

Hey SSC Nation,

We're one step closer to a new logo, and need another 10 mins of your time to hear your thoughts!

Thank you to everyone who took the time to fill out the initial survey – the responses were super helpful, funny and amazing. The designer used your feedback to create the attached concepts designed to give us a wide range of options. Now, we need your help deciding which direction to go!

Please take a look at the attached designs and fill out the following super brief survey by Friday January 23.

If you need more time, let us know. We have some flexibility, but would love to get feedback to the designer by Friday night. Also, as a bonus, everyone who fills out the survey will get a highlights reel of the best, funniest and most endearing survey responses – really good stuff, we promise.

Thanks!

Kim, Kat, Megan and Dominique

Graphic Identity Working Group

If you have trouble viewing or submitting this form, you can fill it out online:
http://spreadsheets.google.com/viewform?key=pPEOyhpTpr9AzXsndpNRLEQ

SSC Logo Design Survey #2 - Logo Concepts

Thanks for taking a few minutes to give us feedback on our first round of logo concepts!

Some things to consider when looking at the designs…

1. This is about the goals and identity of the organization, which may be different than what you personally find appealing.

2. These are concepts and can be modified.
3. We had over 30 responses to the survey from a full cross-section of the organization, and from that arose a few major themes, including:
     -Imagery that communicates nature, but not necessarily wilderness or conservation

     -Subtle natural images rather than dominant ones (like the fish)
     -The colors green and blue along with other earth tones (orange, yellow)
     -Ensuring the design is flexible to allow that we're more than a conservation organization, including the idea of connecting with people

     -The characteristics energetic, young, smart, friendly, passionate, inspired, strategic, open, powerful, fun, savvy, motivated were some of the most common

* Required

Name

Please rank your top 3 favorite designs using the page numbers at the bottom left to identify them. * Choose your top, #1 choice here.

Choose your 2nd top design. *

Choose your 3rd top design.

What elements of these designs make them strong? Why? Is there anything you would change about these designs to make them stronger? *

What themes do you see in the designs that you think are most important and/or most effective at communicating who the SSC is? Why? *

What additional ideas would you like to explore in the designs? For example, if you like the image in #1, but the color in #7 or you like the concept of #11 with a different symbol in the middle, etc.

--
Kim Teplitzky
National Field Coordinator
Sierra Student Coalition
Pittsburgh, Pa
412.802.6161 - office
267.307.4707 - cell
Skype: kim.teplitzky
Twitter: kim_t

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--
Jenny Bedell-Stiles
NW Regional Organizer
Sierra Student Coalition
je...@ssc.org
(503) 752-8589
http://www.ssc.org/

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