[aimsl] Book - "Experimental Methods in Survey Research: Techniques That Combine Random Sampling with Random Assignment"

[Karl van Meter]

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Paul J. Lavrakas, Michael W. Traugott, Courtney Kennedy, Allyson L.
Holbrook, Edith D. de Leeuw and Brady T. West (editors), "Experimental
Methods in Survey Research: Techniques That Combine Random Sampling with
Random Assignment", 2019, John Wiley, 544 pages.

A thorough and comprehensive guide to the theoretical, practical, and
methodological approaches used in survey experiments across disciplines
such as political science, health sciences, sociology, economics,
psychology, public policy, data collection, data science, and marketing.
It explores and explains the broad range of experimental designs
embedded in surveys that use both probability and non-probability
samples. It approaches the usage of survey-based experiments with a
Total Survey Error (TSE) perspective, which provides insight on the
strengths and weaknesses of the techniques used. It addresses
experiments on within-unit coverage, reducing nonresponse, question and
questionnaire design, minimizing interview measurement bias, using
adaptive design, trend data, vignettes, the analysis of data from survey
experiments, and other topics, across social, behavioral, and marketing
science domains. Each chapter begins with a description of the
experimental method or application and its importance, followed by
reference to relevant literature. At least one detailed original
experimental case study then follows to illustrate the experimental
method’s deployment, implementation, and analysis from a TSE
perspective. The chapters conclude with theoretical and practical
implications on the usage of the experimental method addressed. In
summary, this book: 1. Fills a gap in the current literature by
successfully combining the subjects of survey methodology and
experimental methodology in an effort to maximize both internal validity
and external validity; 2. Offers a wide range of types of
experimentation in survey research with in-depth attention to their
various methodologies and applications; 3. Is edited by internationally
recognized experts in the field of survey research/methodology and in
the usage of survey-based experimentation — featuring contributions from
across a variety of disciplines in the social and behavioral sciences;
4. Presents advances in the field of survey experiments, as well as
relevant references in each chapter for further study; 5. Includes more
than 20 types of original experiments carried out within probability
sample surveys. This book addresses myriad practical and operational
aspects for designing, implementing, and analyzing survey-based
experiments by using a Total Survey Error perspective to address the
strengths and weaknesses of each experimental technique and method. It
is also a very useful textbook for graduate-level courses on survey
experiments and survey methodology.

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* Karl M. van Meter BMS, Bulletin de Methodologie
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