Cricket~~~10000 cr market place

[Dr Sundar]

_On Sunday, India won the World Cup, but the bigger winner was the "Economy"_*.

*_In just 30 days of cricket, something extraordinary happened:_*

1). 22 lakh people, filled stadiums.

2). ₹500+ crore, was generated from ticket sales.

3). 8 – 10 lakh hotel room nights, were booked across host cities.

4). Airlines sold nearly 3 – 4 lakh additional flight tickets.

5). Merchandise sales exploded.

6). ⁠If only 15% of fans bought jerseys, that means 30 lakh jerseys were sold.

7). Add caps, flags, face paint and souvenirs - the fan merchandise economy, likely crossed ₹300 – 400 crore.

8). Broadcasters sold advt slots at ₹25 – 30 lakh for 10 seconds, during prime matches.

9). Total media and sponsorship value? Likely ₹7000+ crore.

10). And then come the invisible winners.

- (a) Street vendors selling whistles.

- (b) Taxi drivers doing extra trips.

- (c) Restaurants packed with fans.

- (d) Security staff.                       

- (e) Event managers. 

- (f) Ground workers.

- ⁠

11). Thousands of livelihoods activated, just because *_one tournament happened_*.

12). A cricket match lasts 240 minutes, but the economic ripple, lasts 240 days.

*_Sport is not just entertainment._*

It is *_"Attention"_* at a different scale.

And wherever *_"Attention"_* goes, *_Commerce_* follows.

- It is tourism.

- It is commerce.

-'It is employment. 

-'It is nation branding.

Sometimes a stadium is not just a stadium - it is a ₹10,000 crore marketplace, under floodlights.

             **********"

Namaskaram

"KNOW THYSELF .

SELF KNOWLEDGE IS REAL KNOWLEDGE.

ALL OTHER KNOWLEDGE IS IGNORANCE AND THEY ARE NO  KNOWLEDGE  "   

~~~ Bhagavan Ramana

     

[Rajaram Krishnamurthy]

ALL OVER THE WORLD INCLUDING TENNIS, SOCCER AND FOOTBALL KR IRS 11326

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