Fwd: Tracking the business benefits of Web 2.0

[Wei Xia]

---------- Forwarded message ----------
From: McKinsey Quarterly <edit...@e.mckinseyquarterly.com>
Date: Thu, Sep 3, 2009 at 4:53 AM
Subject: Tracking the business benefits of Web 2.0
To: wx...@allsphere.com

Tracking the business benefits of Web 2.0 For the third year in a row, executives have told us how their businesses use Web 2.0 and what benefits they derive from it. Read our findings in How companies are benefiting from Web 2.0: McKinsey Global Survey Results. This year’s survey reveals the extent to which business investments in the Web are paying off: 69 percent of respondents report measurable benefits, from more effective marketing to higher revenues. In an accompanying audio interview, McKinsey consultant Michael Chui goes inside the research, providing a summary and an analysis of this year’s key findings. Share Then, explore three years of data from this ongoing project in Business and Web 2.0: An interactive feature. This interactive focuses on several of the survey’s core questions, including what technologies and tools companies view as most important, as well as what kind of investments organizations plan to make in Web 2.0 in the future. Share You can also join the conversation about how companies are using Web 2.0 by visiting McKinsey’s new blog, Perspectives on Business Technology. Or share your view using the #McKWeb2 hashtag to respond to this article on Twitter. We’ll be following comments and responding via our Twitter accounts, @McK_BizTech & @McKQuarterly.
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