Describing a Social Media Surgery - what's important?

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Steven Flower

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Nov 5, 2012, 10:28:15 AM11/5/12
to social-media-surgery-hosts
Hi All

I hope you are all well

We've a social media surgery at Media City tomorrow - should be a fair few people coming along

Plus, we're due to announce a new venue for Manchester for 2013... !

I wondered - how do people write/gather the text to describe a surgery?  Whilst avoiding centralisation, it'd be useful to take a poll as to what you see as the important things to mention when describing a surgery to potential patients and surgeons....

Thanks

Steven

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web: stevieflow.net


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Kate (Hulme / MediaCity SMS)

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Nov 7, 2012, 10:07:28 AM11/7/12
to social-media-...@googlegroups.com, Liz Hardwick
Free and cake always helps, I find! Also, I was thinking on the way home last night that at yesterday's surgery we hadn't mentioned (as we usually do) that surgeons are volunteers helping out for free too - I think that can be helpful from the point of view of setting people's expectations about getting help outside the surgery (and also explaining why sometimes you might have to queue!)...

:-) 

On Tuesday, 6 November 2012 18:46:41 UTC, Liz wrote:
Hehe, this is such a great question.
I just sent this out...
 
Third sector? Community group or charity and want free help with your social media?
Come to our next #prestonsms event. Coffee, tea, cake and social media support in an informal environment, free and with people who care.
Sign up online for a free place at http://socialmediasurgery.com/surgeries/preston
It's being held on Thursday 15th November 2012, 5:30-7:30pm at the Arts and Media Centre, Fox Street, Preston.
Any questions contact s...@digienable.co.uk - please note it will be the last event before Christmas
Social Media Surgeries with DigiEnable - Making Conversations Happen
We've tried to explain what happens and what an sms is, but I thought I'd go for the obvious free and cake route this time.
Will let you all know what the response is like.
 
Liz
 
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Steven Flower

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Nov 14, 2012, 4:49:54 PM11/14/12
to social-media-surgery-hosts
I've worked a little on the description (and formatting!) of the MediaCity and Manchester surgeries on the social media surgery site:


Any suggestions (and splling mistakes!), please shout!

Thanks

Steven

Duncan Hodgson - Blackpool

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Nov 15, 2012, 9:54:48 AM11/15/12
to social-media-...@googlegroups.com
Hi Steven

Just read the description and I think it is great - especially like the third paragraph! Formatting looks great too, the headings really help to break up the page a bit =)


On Wednesday, 14 November 2012 21:50:17 UTC, Steven Flower - Hulme / MediaCity wrote:
I've worked a little on the description (and formatting!) of the MediaCity and Manchester surgeries on the social media surgery site:


Any suggestions (and splling mistakes!), please shout!

Thanks

Steven
On 7 November 2012 15:07, Kate (Hulme / MediaCity SMS) <kate....@gmail.com> wrote:
Free and cake always helps, I find! Also, I was thinking on the way home last night that at yesterday's surgery we hadn't mentioned (as we usually do) that surgeons are volunteers helping out for free too - I think that can be helpful from the point of view of setting people's expectations about getting help outside the surgery (and also explaining why sometimes you might have to queue!)...

:-) 


On Tuesday, 6 November 2012 18:46:41 UTC, Liz wrote:
Hehe, this is such a great question.
I just sent this out...
 
Third sector? Community group or charity and want free help with your social media?
Come to our next #prestonsms event. Coffee, tea, cake and social media support in an informal environment, free and with people who care.
Sign up online for a free place at http://socialmediasurgery.com/surgeries/preston
It's being held on Thursday 15th November 2012, 5:30-7:30pm at the Arts and Media Centre, Fox Street, Preston.
Any questions contact sm.co.uk - please note it will be the last event before Christmas

Steven Flower

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Nov 15, 2012, 10:09:39 AM11/15/12
to social-media-surgery-hosts
Thanks

Yeah, just add something like

Headline
--

Text


and it does it for you!

Computers. eh!

Craig

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Nov 22, 2012, 7:47:16 AM11/22/12
to social-media-...@googlegroups.com
Thanks for these ideas. just getting round to updating the Trafford SMS pages now that Caffe Nero have agreed to host.

I'm liberally stealing ideas from all over.


On Tuesday, 6 November 2012 18:46:41 UTC, Liz wrote:
Hehe, this is such a great question.
I just sent this out...
 
Third sector? Community group or charity and want free help with your social media?
Come to our next #prestonsms event. Coffee, tea, cake and social media support in an informal environment, free and with people who care.
Sign up online for a free place at http://socialmediasurgery.com/surgeries/preston
It's being held on Thursday 15th November 2012, 5:30-7:30pm at the Arts and Media Centre, Fox Street, Preston.
Any questions contact s...@digienable.co.uk - please note it will be the last event before Christmas
Social Media Surgeries with DigiEnable - Making Conversations Happen
We've tried to explain what happens and what an sms is, but I thought I'd go for the obvious free and cake route this time.
Will let you all know what the response is like.
 
Liz
 
From: Steven Flower <stevi...@gmail.com>
To: social-media-surgery-hosts <social-media-...@googlegroups.com>
Sent: Monday, 5 November 2012, 15:28
Subject: [surgery hosts] Describing a Social Media Surgery - what's important?

New Forest Social Media Surgery

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Nov 23, 2012, 11:00:04 AM11/23/12
to social-media-...@googlegroups.com
I read through the various surgeries on socialmediasurgery.com and decided that I'd try to make my intro page try and stand out a bit, taking my cue from the SMS+ listing of surgeries. Most have a picture of a couple of folk huddled around a laptop, or a wider view of a surgery in progress.

So I decided I needed something a tad different, that would hopefully grab the attention, and the Royal Mail and a donkey came up trumps in that respect. Just before the jubilee weekend in June I'd snapped a gorgeous pic of a donkey standing between the village noticeboard and postbox in Beaulieu, and there's even bunting along the wall.

Next I turned my attention to the text and decided to tell a story about the donkey to discuss something that is a huge topic of conversation hereabouts - animal road deaths. Despite a 40mph mandatory speed limit across the national park, unfortunately accidents are fairly regularly occurrences, and if you've driven in the forest you'll be aware that ponies (in particular) and donkeys have a habit of walking into the middle of the road at will and then just standing there seemingly until hell freezes over. I call this traffic calming New Forest style!  One can't help thinking its a deliberate strategy on the part of the animals.

So my intro text focuses on the postbox, village noticeboard, donkey and local traffic calming, pulling all the strands together and then making a connection with social media.

Perhaps its a bit on the wordy side but I think its sufficiently different to generate interest and just a tad of when viewing a number of different surgeries in the list.  And that donkey picture certainly stands out from the crowd.  See for yourself at www.socialmediasurgery.com/surgeries/new-forest.

And since I'm writing, if anyone happens to be in the Southampton area next Wednesday you'd be very welcome to come along as a guest surgeon as I was lucky enough to do myself at MediaCityUK earlier this month.

John 

Traffic calming, New Forest style
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