I read through the various surgeries on
socialmediasurgery.com and decided that I'd try to make my intro page try and stand out a bit, taking my cue from the SMS+ listing of surgeries. Most have a picture of a couple of folk huddled around a laptop, or a wider view of a surgery in progress.
So I decided I needed something a tad different, that would hopefully grab the attention, and the Royal Mail and a donkey came up trumps in that respect. Just before the jubilee weekend in June I'd snapped a gorgeous pic of a donkey standing between the village noticeboard and postbox in Beaulieu, and there's even bunting along the wall.
Next I turned my attention to the text and decided to tell a story about the donkey to discuss something that is a huge topic of conversation hereabouts - animal road deaths. Despite a 40mph mandatory speed limit across the national park, unfortunately accidents are fairly regularly occurrences, and if you've driven in the forest you'll be aware that ponies (in particular) and donkeys have a habit of walking into the middle of the road at will and then just standing there seemingly until hell freezes over. I call this traffic calming New Forest style! One can't help thinking its a deliberate strategy on the part of the animals.
So my intro text focuses on the postbox, village noticeboard, donkey and local traffic calming, pulling all the strands together and then making a connection with social media.
Perhaps its a bit on the wordy side but I think its sufficiently different to generate interest and just a tad of when viewing a number of different surgeries in the list. And that donkey picture certainly stands out from the crowd. See for yourself at
www.socialmediasurgery.com/surgeries/new-forest.
And since I'm writing, if anyone happens to be in the Southampton area next Wednesday you'd be very welcome to come along as a guest surgeon as I was lucky enough to do myself at MediaCityUK earlier this month.
John

Traffic calming, New Forest style