The never ending story (aka informing newsletters about your surgeries)

[Steven Flower]

Hi All

I've spend a good hour this week emailing various organisations who have websites/e-newsletters to tell them *again* about our surgeries. The next one will be included in the relevant next bulletin no doubt, but we'll have to go back with details of the one after...

How do you deal with this?  

Thanks

Steven

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skype: / twitter: stevieflow
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[Liz Hardwick]

Hi Steven,

We have the same problem, and often leave it too last minute to get into the corresponding weekly newsletters.

We use Mailchimp for our attendees to find out, I wonder if something could be used for the email lists that just pushes out something similar - maybe even for us adding those emails to Mailchimp.

What do people think about the legalities of that? The emails would be public ones that ask for content to go to, but legally you should ask them. Also, do you think they would copy and paste the details out of a newsletter?

Maybe it's even the smsp website could offer?

 

Liz

 

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[Elijah van der Giessen]

Event promotion and marketing. It's a HUGELY consuming task that can never be completed.

A Mailchimp list targeted to your outreach pals is a great idea, but it may run afoul of MailChimp's "opt-in only" rule. However, I bet we're small enough that we aren't going to get on their radar.

A tip: not all outreach channels are equally valuable, so if you've got an extra five minutes it's always a good idea to make your URLs unique and then encode them in bit.ly so that you can see how many clicks were generated.

You can go whole-hog and generate google analytics tracking URLs if you want to, or just do something easy with a "fake" parameter like http://socialmediasurgery.com/surgeries/net-tuesday-vancouver/?source1 to make each URL unique for bit.ly. 

Nerd fun!

 

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Elijah

Cell: 604-719-1079  |  Skype: elijah.vandergiessen  |  Website  |  Schedule me

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Elijah

Cell: 604-719-1079  |  Skype: elijah.vandergiessen  |  Website  |  Schedule me