|
Sometimes all you need is a spark and some concrete inspiration to get you on the path to innovation!
Here are 3 Asian opportunities you need on your radar now:
|
|
|
1. SILVER SPENDERS
WHY: With aging populations across Asia (from China to India), many older consumers are cash-rich, active, and determined to find smart solutions to all their age-related needs.
NEXT // MEANING: Hungry for content that speaks directly to them, Asian retirees often feel ignored in traditional marketing campaigns. Forge a meaningful connection via senior-targeted products or promotions, or add in-built features to apps and products that are senior-friendly, such as larger font sizes. Think also about providing meaningful content that addresses their unique lifestyle.
|
|
|
|
Project Silverline
October 2012 saw the debut of Project Silverline; an initiative from Singaporean innovation firm Newton Circus to distribute used iPhones to the elderly. Donated smartphones are refurbished and then updated with five Silverline apps, featuring customized large fonts and magnification options. Focusing on health and wellbeing, the apps aim to reduce senior citizens’ isolation and help them to socialize and connect with friends, family and caregivers.
|
|
|
2. SOLOSUMERS
WHY: Pressed between frenetic city lives, long work hours and family commitments, no wonder Asian singles are finding it harder to find their other half.
NEXT// APP AMOUR: Offer solutions that are efficient, effortless and fun! Think about creating a social platform or shared network wherein these young consumers can effortlessly connect, whether based on mutual connections, common interests or background, or simply shared location. A mobile app is also useful for digitally savvy, on-the-go city singles.
|
|
|
|
Harry’s Bar
During August 2012, the Singaporean chain of bars Harry’s launched its Bottle Message app, allowing shy bar patrons to send a bottle of beer and a message anonymously to other customers during weekday happy hour. Via the app, patrons could scan QR codes affixed to the beer bottles and upload a short message for intended recipients, who could then read the private message and respond via the app. The campaign doubled Harry’s happy hour sales.
|
|
|
3. VERY IMPORTANT TRAVELERS
WHY: Newly affluent middle class Chinese and Indian consumers are increasingly spending on leisure travel. For instance, an Indian tourist spends an average of USD 6,337 on an Australian holiday; that’s USD 1,880 more than a Brit or American (Tourism Australia, June 2012). But what sets them apart from other globetrotters? Key cultural, faith-based requirements.
NEXT // HOME AWAY FROM HOME: The key is to make VITs feel at home during their travels, so be sensitive to their cultural and faith-based needs. Consider their ‘travel checklist’ and use it to guide the facilities and experiences that you offer, from bilingual services to heeding the Muslim call to prayer to providing appropriate dining options.
|
|
|
|
Tourism New Zealand
In September 2012, Tourism New Zealand published the New Zealand Halal Guide, a halal tourism guide to cater to Muslim travelers’ dietary needs. The free online guide lists all eateries that offer halal, vegetarian and vegan dishes, and was distributed at New Zealand embassies, tourism fairs and selected travel agencies.
|
|
|
Want more? We have not just 1, but 100+ pages of trends and light-bulb ideas like these in our new Asia Pacific Trend Report. Filled with the crucial trends, inspiring innovations, and actionable insights needed to connect with or learn from Asian consumers, the report also gives you the application tools needed to turn what you're reading into profitable innovations of your own, today.
Click here for full details & a report sample >>
Questions? Or you’d like a call back at a time that suits? Please do get in touch with me at and...@trendwatching.com.
|
|
|
|
|
|
Office addresses:
Singapore: 113 Somerset Road, Singapore 238165
London: 19 - 20 Great Sutton St, London, EC1V 0DR, United Kingdom
São Paulo: Rua Augusta, 2690, Jardins, São Paulo, Brasil
|
|
|
You've received this message because you're subscribed to trendwatching.com's monthly Trend Briefing. This email was sent to xinx...@gmail.com If you no longer wish to receive it, you can unsubscribe with one click.
|
|
|
