Hiring: Head of Marketing at Empower Work
Nicole Dill
Empower Work is an early-stage, national nonprofit on a mission to create healthy, equitable workplaces where employees are valued, supported, and empowered. We believe that when people thrive at work, communities, companies, the economy, and our democracy, thrive. To reach that, we need to dramatically shift cultural norms and expectations within workplaces. And we need to radically transform how we support people at critical, opportunity-altering moments.
Our approach fuels positive change in three ways:
Improved economic and emotional well-being for less-represented and less-resourced workers via immediate, confidential SMS support
Improved workplace practices as volunteer peer counselors bring their 25+ hours of Empower Work training to their workplaces, creating a ripple effect
Systemic workplace change as our data and storytelling informs new approaches, training, and policy
Joining the team as our Head of Marketing is a unique opportunity to be part of building the voice and vision for our outreach, as well as setting the stage for the growth of the organization to help us reach 3M vulnerable workers in the coming 5 years. Over 56% of those our mission supports identify as a person of color, 78% identify as women, and 60% are lower income.
You’ll join a small, nimble, collaborative, creative, and independent team as well as a community of driven, accomplished professionals who are passionate about making workplaces across the U.S. safe environments, rich in opportunity for everyone.
About the Role
Empower Work’s Head of Marketing will be responsible for driving growth to help us reach 3M workers within 5 years and improve their emotional and economic wellbeing. You’ll set the marketing strategy and oversee the execution of that strategy with our marketing team. Every day the Empower Work Head of Marketing will work to ensure we’re growing our impact by ensuring people have the tools to thrive at work—from sharing our story with workers, volunteers, and donors to helping more vulnerable workers discover our text line.
Empower Work’s Head of Marketing will be responsible for deeply understanding the needs of vulnerable workers that Empower Work supports, evolving our target personas, and developing and executing marketing plans to reach them. You'll create, edit, and manage content, run campaigns and initiatives to reach those workers, and monitor metrics and results to determine what to scale. You’ll also help us reach and grow our volunteers who respond to workers via text and chat.
The level of this role depends on experience. We are open to Director-level and VP-level candidates, all with room to grow over time into a CMO role.
Responsibilities:
Marketing strategy: Design and execute strategies across multiple platforms that serve immediate and longer-term goals of growing workers we serve on the line and volunteers who support those workers
Growth: Develop and lead our growth marketing strategy. This includes owning our website, SEO, social media, email, paid, and emerging technology and communication channels as well as making sure we have the marketing tech stack needed to achieve our goals
Content: Work with our content marketing lead, contractors, and vendors to shape our content strategy and drive growth through content.
Partnerships & Referrals: Build relationships with other organizations to generate referral traffic to Empower Work.
KPIs & Analytics: Measure the results of marketing activity & improve on our KPIs, including web traffic, the number of people served month over month, the number of volunteers, and awareness across our broader community.
Brand & story: Continue to develop and ensure brand personality, tone, positioning, and messaging across all marketing efforts. This will include managing the training and oversight of the Empower Work team to consistently use these standards
Cross-functional leader: Collaborate with stakeholders including team, volunteers, advisors, board, etc to understand org needs, voice, and audience to create impactful communications
7-10 years of experience with marketing experience, particularly in growth and channel marketing
Significant experience growing and managing teams of marketers and creatives
Analytical focused with an understanding of and interest in SEO, web traffic, and driving conversion
Solid, succinct writing and editing skills
Deep understanding, respect, and appreciation for the workers and communities we serve
You are energized to lead the team that communicates Empower Work’s mission to build healthy, equitable workplaces.
You love testing new growth tactics and know when to double down on approaches that are helping us reach more vulnerable workers.
You are analytically minded, and have a high quality bar for written and creative work.
You enjoy leading teams, and also executing.
You understand how to use data and analytics to drive efficient growth.
You are an eager learner comfortable trying new things in service of continuous learning, improvement, and innovation and modeling that for the team.
You find joy in collaborating and helping others and aren't shy about asking for help when needed.
You enjoy variety and adapting within growing, distributed organizational environments.
You are a self-aware and conscientious communicator.
You understand and are curious about workplace culture, organizational politics, and industry challenges.
Location: Remote, with minimal travel 1-2 times a year to the Bay Area for team building. Empower Work’s HQ is in San Francisco.
Time: Full time.
Compensation and Benefits: Dependent on location and experience. This role pays $90,000- $115,000 for candidates in the Bay Area. We adjust final salaries based on location and experience. More information on salary based on your permanent location will be discussed in the interview process. Benefits include unlimited paid vacation, paid family and medical leave, healthcare reimbursement, 401K through Betterment, and professional development funds. This position is exempt.
Reporting: This role will report to the Executive Director and currently has two direct reports. Over time it is anticipated this team will grow and include more direct reports.
What’s the application process and timeline?
As this interview process extends over the holiday season, there may be adjustments to the final timing, and we will hold as much flexibility as possible for candidates. This is the tentative schedule.
Applications Open: This application should take about 20 minutes including submitting your resume and a few questions.
Phone Interviews (20-30 minutes): Through December 2nd. There will be 20-30 minutes of pre-work prior to the call.
Zoom Interviews with team (30 minutes): Through December 8th. The Zoom interview will dig into the details of your experience professionally.
Projects: Through January 2nd. If moving to the project phase, you will receive a project scope which will take 1 hour to complete.
Final Interviews: Through January 6th. These might be with members of the team, members of the Board, or with volunteers so that you can learn more about the organization and we can dig into any final questions to ensure mutual alignment.
Reference Calls: Final candidates will share 3 professional references and we will reach out to them for 15 minute phone calls.
Final Offer Made in late mid January
Is the full team remote? Will it stay that way?
When we started Empower Work, our staff were all located in the Bay Area. Since the beginning, our volunteers have been across the country - and the world. We are now a remote team with people in the Bay Area, Washington State, Illinois, Georgia, and Tennessee. This position can be based anywhere in the United States. We will gather 1-2 times a year, likely in the Bay Area.
Additional InformationHiring, supporting, and empowering a diverse, inclusive, collaborative team is at the core of our mission. We strongly encourage people of color, first-generation Americans, first in their family to pursue higher education or join a new industry, people with disabilities, members of the LGBTQ+ community, and women to apply.
Empower Work is an equal opportunity employer. This means all qualified applicants will receive consideration and will not be discriminated against people because of race, ethnicity, sex, age, religion, national origin, marital status, pregnancy, personal appearance, veteran status, disability, sexual orientation, gender identity or expression, family responsibilities, or political affiliation.
Ready to apply?
If you share our values and our enthusiasm for empowering people to thrive at work, we’d love to review your application! Instead of a cover letter, we ask you to submit your resume and answer three questions to share a bit more about you.
Note: You'll need valid U.S. work authorization to join us.