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Re: Target diversity chief demands 'White women' get to work against America's systemic racism

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Alvin Bragg

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May 31, 2023, 7:10:04 PM5/31/23
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On 11 Feb 2022, Steve Cummings <jtho...@gmail.com> posted some
news:su6cd8$172uo$3...@news.freedyn.de:

> Fuck Target. They need to go out of business.

A Target Corporation diversity executive demanded "White women" get to
work to combat the supposed systemic racism in America, while adding the
retail giant was making some internal decisions based on predictions of
shifting demographics.

"One of the hardest things in the world to be every day is Black," Kiera
Fernandez, a chief diversity and inclusion officer at Target, said in a
video interview with Essence Magazine in January.

Target has ramped up its DEI efforts, in particular after the death of
George Floyd in 2020. Target established the Racial Equity Action and
Change – which is led by Fernandez – to rapidly "accelerate" those
efforts. The task force focuses on engaging Black customers in stores and
ramping up promotions and hiring of Black employees. The retail giant also
promised to drastically increase its demographics of Black employees –
which was at 50%.

"[W]e’re on track to spend more than $2 billion with Black-owned brands by
2025. We’ve already increased our investments with Black-owned companies
and suppliers – including marketing agencies, construction companies,
facilities maintenance and more – by 50% since 2020," Fernandez told the
HR Digest in July 2022 about Target.

'WOKE' DEPARTMENT OF DEFENSE EQUITY CHIEF WRITES ANTI-WHITE POSTS:
'EXHAUSTED WITH THESE WHITE FOLX'

Keira Fernandez of Target
Kiera Fernandez of Target said, "One of the hardest things in the world to
be every day is Black." (Screenshot/YouTube)

"And in that shift, it's important for us to… think about how do we start
planting seeds today that prepare for those future… demographic shifts,"
she said during a 2021 panel from Twin Cities Business Talks: Diversity,
Equity, and Inclusion which was posted to YouTube.

She proceeded to say that it was the role of "White women" to call out
"transgressions."

"I think the number one thing that I would encourage White women to do is
take the [DEI] learnings… and use your voice… so the woman of color in the
room doesn't always have to."

She then singled out a White person present in the panel discussion and
said her voice, on the basis of her race, would be given more weight in
the workplace.

Target Corporation
Target Corporation's Kiera Fernandez discusses DEI efforts. (Getty |
Screenshot/DailyMotion)

NYC FORCES ALL CITY EMPLOYEES TO UNDERGO RADICAL CRITICAL RACE THEORY
TRAINING: 'REALLY UNFAIR'

"Because whether it's right or not… there are places that you and I will
go where your voice will be heard differently than mine. And that is why
we're doing this work. That's why it's so important to have this
conversation. But we also can't ignore the systemic history that got us
here and then the things that we have to do differently to remove those
barriers," she said.

Target Corporation did not immediately respond to a request for comment.

Target's diversity equity and inclusion plan.
Target's DEI plan is headed by Kiera Fernandez. (Adobe Stock | Target )

"[Target's] tolerance for intolerance will definitely be a significant
challenge to any company that's thinking about how they build a culture.
It was talking about culture like that's so deeply woven in your strategy.
It has to be," she said. "So it is daunting. It's not for the faint-
hearted… But it gets easier every day."

"Given the calls for racial equity over the past year, we know that many
companies are standing up or deepening their investments in their
diversity and inclusion work… DE&I is not meant to rest on one
individual’s shoulders," she added. "This work requires shared
accountability and responsibility, which is why it’s so critical to create
an infrastructure – a system with tools that allow you to integrate DE&I
into your ecosystem in a way that truly drives your business."

paparich
10 hours ago

Most of the once loyal Target customers that I personally know won't step
foot in the place, and now this.
Bye-bye Target.
But Target lost me long ago. It's probably been 4 years now since I walked
out their doors.
There's other places to get everything they sell, most at a better price.

https://www.foxnews.com/media/target-diversity-chief-demands-white-women-
get-work-against-americas-racism-touts-shifting-demographics#spark_wn=1
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