Hi Travis,
It's up to you how you name your tracker. The name is defined in the snippet of code you embed into your HTML (see the highlighted parted at the end):
<script type="text/javascript">
;(function(p,l,o,w,i,n,g){if(!p[i]){p.GlobalSnowplowNamespace=p.GlobalSnowplowNamespace||[];
p.GlobalSnowplowNamespace.push(i);p[i]=function(){(p[i].q=p[i].q||[]).push(arguments)
};p[i].q=p[i].q||[];n=l.createElement(o);g=l.getElementsByTagName(o)[0];n.async=1;
n.src=w;g.parentNode.insertBefore(n,g)}}(window,document,"script","//d1fc8wv8zag5ca.cloudfront.net/2.5.1/sp.js","snowplow_name_here"));
....
Whatever name you give in the code above that's how you refer to your tracker. If you name it "snowplow" (in the snippet above in place of "snowplow_name_here") then you have to state snowplow('trackPageView');.
The "snowplow_name_here" (in the snippet I pasted above) just indicates that this is the (default) name of your tracker and it's up to you to either keep this name or change it to something else.
Regards,
Ihor