Re: Project Status Document for 11-1-11 Meeting.docx (toth.m@husky.neu.edu)

[Michelle Toth]

Hi Everyone,

I put together a "Project Status Document"  that Dr. Crane mentioned in the syllabus.  I think it might be helpful for us to bring to the meeting next week.

I was thinking we could all jot down some bullets on our section of the Part 1 research, and then also add top and bottom line innovation ideas here.

I'm open to doing it another way, I was just want to make sure we're all on the same page for next week.

Thanks!

Michelle

On Wed, Oct 26, 2011 at 8:14 PM, <tot...@husky.neu.edu> wrote:

I've shared Project Status Document for 11-1-11 Meeting.docx

Click to open:

• Project Status Document for 11-1-11 Meeting.docx

Smucker’s Innovation Project

Meeting with Dr. Crane

November 1, 2011

Between 5:20-7:20

219 Hayden Hall         

Project Status Document

The J.M. Smucker Company: Our group is focusing on the “Smucker’s” labeled products under the J.M. Smucker Company.  This company has many successful ventures and brands, but we believe that there is room for innovation in its traditional business.  These products include: Jam, Jelly, Preserves, Ice Cream Toppings, Peanut Butter, Syrups, Snack’n Waffles, and Uncrustables.  Smucker’s is a trusted brand that we believe can leverage their reputation to innovate successfully and stay current in today’s food industry.

Basic Outline and Assignments

Part 1

1. Enterprise analysis (Son, Chris)

2. Industry analysis (Caroline)

3. Competitive analysis (Michelle, Huy)

4. Customer analysis (Caitlin, Jenny)

Part 2 (to be assigned after PART 1)

1. Enterprise growth strategy options
2. Selected/optimal growth paths (multiple paths) with validation/support
3. Financial, organizational, operational requirements for the proposed enterprise growth plan

Ideas for Innovation

1. Top Line

1. Strategic acquisition
2. Marketing innovation

2. Bottom Line

1. Lock in future prices to cut costs
2. Packaging innovation

Google Docs makes it easy to create, store and share online documents, spreadsheets and presentations.

[Jenny Robertson]

hi Michelle -- Thanks!  looks good.

I think it will be good to update during our meeting next week.  So for the meeting do we go to Hayden rather than the Dodge building?

thanks, 

Jenny 

[Caitlin Carrick]

Thanks for putting this together Michelle, it looks great. Once we add our part 1 research outlines and innovation ideas It'll be a good way to organize our meeting on Tuesday.

Jenny, yes we go to Hayden Hall  on Tuesday for the meeting with Dr. Crane. 

Do we want to send it to him ahead of time like he mentioned in class? We would most likely be sending it to him Monday night.

Caitlin 

[Caitlin Carrick]

Hi all, 

I added my notes from the meeting with Dr. Crane today at the bottom of the status project document. 

Thanks! 

Caitlin 

On Wed, Oct 26, 2011 at 8:19 PM, Michelle Toth <tot...@husky.neu.edu> wrote:

[Phu Son Le]

Thanks Caitlin.  Are you guys free to meet this weekend?  I am available either days.

 

As for testing users and non users, should we create a common list of questions for all of us to use?  That way we have a standard to work from so it would be easier to compare our findings.

 

Regards,

Son

Caitlin 

o     

• Industry analysis (Caroline)

o     

• Competitive analysis (Michelle, Huy)

o     

• Customer analysis (Caitlin, Jenny)

o     

Part 2 (to be assigned after PART 1)

• Enterprise growth strategy options
• Selected/optimal growth paths (multiple paths) with validation/support
• Financial, organizational, operational requirements for the proposed enterprise growth plan

Ideas for Innovation

• Top Line

o    Strategic acquisition

o    Marketing innovation

• Bottom Line

o    Lock in future prices to cut costs

o    Packaging innovation

[Huy Tran]

If you guys want I would be willing to meet sometime on Sunday before the Patriots game at 4:15 or Monday after 5:30pm. Can't meet Saturday though.

[Caroline McCann]

Monday evening works best for me.

-Caroline

[Caitlin Carrick]

I can only meet until 6:15 on Monday night because I have a b-ball game.

[Michelle Toth]

What if we just have a quick meeting Monday to come up with a game plan, make sure we're all on the same page, and assign out tasks for everyone.  And then set a date for the next meeting maybe a week to two weeks later so that they next time we really come together we have something significant done? 

[Jenny Robertson]

Monday is fine for me.  thanks, 

Jenny 

[Caroline McCann]

Do you want to meet in 312 Ell Hall, again?

-Caroline

[Jenny Robertson]

that's fine with me, it was good having a board to write on. 

Thanks, 

Jenny 

[Michelle Toth]

Agreed, that worked well. 5:30 in 312 Ell Hall?

Michelle

[Huy Tran]

absolutely I'll see you guys there

[caitlin...@gmail.com]

Works for me, see you all Monday!

Sent from my Verizon Wireless BlackBerry

---

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Date: Sat, 5 Nov 2011 09:42:58 -0400

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