Project Status Document for 11-1-11 Meeting.docx (smuckers1234@googlegroups.com)

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Smucker’s Innovation Project

Meeting with Dr. Crane

November 1, 2011

Between 5:20-7:20

219 Hayden Hall         

Project Status Document

The J.M. Smucker Company: Our group is focusing on the “Smucker’s” labeled products under the J.M. Smucker Company.  This company has many successful ventures and brands, but we believe that there is room for innovation in its traditional business.  These products include: Jam, Jelly, Preserves, Ice Cream Toppings, Peanut Butter, Syrups, Snack’n Waffles, and Uncrustables.  Smucker’s is a trusted brand that we believe can leverage their reputation to innovate successfully and stay current in today’s food industry.

Basic Outline and Assignments

Part 1

1. Enterprise analysis (Son, Chris)

2. Industry analysis (Caroline)

3. Competitive analysis (Michelle, Huy)

4. Customer analysis (Caitlin, Jenny)

Part 2 (to be assigned after PART 1)

1. Enterprise growth strategy options
2. Selected/optimal growth paths (multiple paths) with validation/support
3. Financial, organizational, operational requirements for the proposed enterprise growth plan

Ideas for Innovation

1. Top Line

1. Strategic acquisition
2. Marketing innovation

2. Bottom Line

1. Lock in future prices to cut costs
2. Packaging innovation

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