Fwd: 4 days to go: Workshop on Storytelling Techniques for Entrepreneurs & Marketers

[Lavin Mirchandani]

This may be of interest to a few of you here.

---------- Forwarded message ----------
From: TiE Mumbai
Date: Tue, Feb 25, 2014 at 5:39 PM
Subject: 4 days to go: Workshop on Storytelling Techniques for Entrepreneurs & Marketers

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TiE Institute Workshop: Introduction to Story-telling Storytelling is at the heart of all communication. Unfortunately Post, Share, Write is not the same as telling a story. Great ideas crash and communications fail without a Story Spine. At this workshop, you learn: Understanding Patterns in Storytelling Applying Narrative Techniques to your business Creating compelling marketing stories   Who Should attend: This workshop brings value to content creators, marketers and digital strategists. Communication strategies are driven by content. The right kind of messaging makes content successful and… storytelling is a medium to understand this messaging better. It does sound logical, but to put this in action is the real challenge. This workshop explores the role of storytelling in communications. It delivers not only why storytelling is a key to understanding messaging; but also shares tools on how to implement it. Schedule: 10.30 AM to 11.00 AM : Registration 11:00 AM to 01.00 PM : Workshop segment 1 01.00 PM to 02.00 PM : Lunch 02.00 PM to 04.00 PM : Workshop segment 2   About the Trainer: Snigdha Manchanda Social Storyteller and Content Strategist, Story Ninja Snigdha weaves storytelling and narratives in content marketing to deliver innovative Communication strategies. Her past work includes strategizing digital campaigns for some of the top 50 social media brands in India. She has been instrumental in setting up a training division from ground up for one of India's popular new media agencies. Story Ninja helps brands and entrepreneurs to weave ideas into social stories. http://about.me/storyninja   Program Details         Date : March 1, 2014     Time : 10:30 AM - 4:00PM     Venue : Regus Business Centre Bandra Kurla Complex - Trade Centre G/F & 1/F, Trade Centre, Bandra Kurla Complex, Bandra (E), Mumbai           Registration      Pricing     TiE Member : Rs 1800/-     Non Member + Annual TiE Membership (worth INR 3371) : Rs 4700     We have only 20 seats available for this workshop.           TiE Institute Sponsor               Venue Partner         To Register         For queries drop a mail to Shabnam Khan:     sha...@tiemumbai.org     Phone : 022-42200106           Membership     Renew Your Membership/Sign Up     I am a Charter Member I am an Associate Member I am a Student member I am Not a Member           Join the TiE Network     Click here to Sign Up           Get in touch:

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TiE Mumbai| Fostering Entrepreneurship. Globally. 301, Turf Estate, Shakti Mill Lane, Off. Dr. E. Moses Road, Mahalaxmi, Mumbai - 400011 Tel: 91-22-42200100-08 | Fax: 91-22-2490 2205 | www.tiemumbai.org | www.tie.org

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301 turf Estate, Shakti Mill Lane, Off. Dr. E Moses Rd., Mahalakshmi, Mumbai, Maharashtra 400011

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