Wp Mailchimp
Jermale Kunstler
Hi guys so we switched from Salesforce to Hubspot, in Salesforce use used mailchimp to send marketing / customer emails to people that suscribed throguht web forms (we has Salesforce and Mailchimp integrateds they talked).
Now we switched to Hubspot, but when we first tried connecting we had the issue that it passed all of our database to Mailchimp and we got a huge invoice (undone by support) so what i would like to do is to choose some customers / leads to send to mailchimp not all the database, we currently have 7.000 marketing contacts in hubspot but the ability to send bulk emails to contacts in hubspot is like 5 times more expensive.
Is there a way to create an active list from Hubspot and send those leads to mailchimp for emailing. For example i could email customers with Hubspot since they are less and leads with Mailchimp since we get about 1.5-2k a month.
Like @JenWeiss already mentioned, the native integration is not best suited for syncing only a selection of contacts over. But if you're open to using third-party tools then Outfunnel's (where I am part of the team) Hubspot-Mailchimp integration offers just that. It lets you sync a List or multiple Lists to a Mailchimp Audience, or each List to a separate Audience. It also syncs all email engagements back to Hubspot.
'Along with that, the "number of contact database he will purchase"x10 is an email limit generally in HubSpot. Reference screenshot. Also, HubSpot is way much faster than Mailchimp and the emails will be delivered to all 5000 recipients in a matter of minutes the moment the workflow gets ON. Reporting and other features are quite a user interactive with a faster turnaround time.'
With that being said from my research at this time it is not possible to sync an active list to Mailchimp at this time. I do want to tag in some of out experts, @Mike_Eastwood, @andrus, and @Phil_Vallender. Do you have any advice for @FelipeE on how they can manage their e-mail sends within HubSpot and MailChimp.
How can i sync then? if i sync all database i get like 70.000 contacts that we dont really email all, and we get charged a lot on Mailchimp, we currently have 7.000 marketing contacts in our hubspot implementation, but that is no enoght we would probably need around 10k more but the cost on hubspot is expensive (i'll say about 7 times more than mailchimp which we used for over 3 years)
Hi there! Our Support team followed up on 6/26 with a resolution. In case it was missed, we've gone ahead and resent the response. Be sure to check spam / junk folders to be sure the reply didn't land there.
Hi there! We located your interaction with our Support team and let them know about your feedback. They'll follow up with more details to help address this issue. We do apologize for the inconvenience.
Hi there, we want to help where possible. There is currently an issue where Shopify is overriding marketing subscribed statuses set within Mailchimp. Our team can help further with any additional questions. Email ecommap...@mailchimp.com and our team will follow up.
Can you confirm you've published your form before following the integration process? Also, did you connect Mailchimp to your form before you had any responses or did you set it up after receiving some responses already?
Also did the integration after publishing and today went back in and re did the integration and was prompted to add the new sign ups to my mailchimp. I clicked yes and they are still not added in mailchimp
We now do scores of usability tests, user interviews, and competitive analysis, and we create detailed reports summarizing our findings. But this brought us to a new problem: without a way to preserve and combine our results, our insights quickly slipped into the hazy distance as documents got lost on a hard drive, or ignored by someone in a different department.
Months went by. While studying trends in email automation to inform some new designs, Ben Chestnut, co-founder and CEO of MailChimp, sent me an email late one afternoon asking what we knew about how customers use RSS-to-Email, a related feature. We were making plans for our roadmap, and needed insights that would help us rethink both features to better serve customers. With little time for a detailed study, I turned to my bucket of feedback to see if a search would reveal anything.
Patterns emerged in hours, not weeks. I could see what people struggled with, and how we could make simple changes to improve usability. I followed up by email with a few customers to learn more, and was quickly able to create a plan for how we could make this part of our app much better.
I shared my story with my colleagues Gregg Bernstein, Jenn Downs, and Fernando Godina, each of whom had data to contribute. Gregg moved user interview transcripts and notes into Evernote. Jenn added usability test findings, and Fernando, God bless him, read through more than 10,000 account closing surveys to find the ones that could tell us the most about why people close a MailChimp account. We were amassing a nice little collection of data of various types.
Sharing the Evernote account with everyone in the company who wants access has encouraged ambient learning scenarios, in which people in all departments are browsing through our research and stumbling upon insights they never knew existed. As he was working on a new iOS interface, Stephen Martin, a designer in our MobileLab team, was curious which stats are most important to customers looking at campaign reports. He did a quick search in Evernote, and stumbled upon a chart from our 2013 survey sent to thousands of customers. He could see a clear ranking of the stats that customers use the most. He used this data to create a poster showing the hierarchy, which helped him make smarter design decisions driven by user research.
Our company is facing a similar challenge right now, however in a slightly different environment (UX agency). We have lots of quality content, tools and templates, which are scattered across the company.
Evernote example is inspiring, but our plan is to set up a closed WordPress platform with some smart plugins to enhance posting, subscribing and reputation building. I believe it can be flexible and yet simple enough for people to use it. Has anyone here tried that?
@Wojtek: We built something similar using WordPress (for a slightly different scenario but similar insofar as finding/sharing information across the organization that can serve as a single data source for multiple purposes).
Really great practical insights here. Have been using Google Docs in a similar fashion, but the way Evernote (or other similar tools) can tag and reorganize things seems like an really powerful incentive to shift over and make connections from disparate pieces of data.
@Jake: The best way to get buy in is to start small, feed in a bit of data you already have on hand and experiment. When tackle your next research project, turn to your database of insights first to see if patterns are present. If you have feedback in your database with email addresses attached, try recruiting users for interviews with this data.
I often use the WP blog, your article very helpful to me. I took a standard WordPress install, added a custom post type with some unique fields as well as custom taxonomies, and added in some functionality to filter, search, and subscribe to submissions.
Thanks for the fantastic article. Question: when data is unstructured (like yours), does that make it hard to do a search in Evernote and find everything related to a certain topic? For example, there may be a lot of customers complaining about the design of your dashboard, but they all might use different terms (dashboard, account page, main page, home, my account, control panel, etc.). To overcome that, do you need to tag each piece of data? Thanks Aarron!
Though not directly relevant, I must take this opportunity to say that I really dislike the mailchimp rss email template. I have now integrated it a handful of times, and every time I find it frustratingly limiting. As a matter of fact, I have now dumpted using it all together due to the styling limitations that it imposes, and instead opt to have the web pages designed, and point mailchimp at the url where the page is hosted instead.
I like that Evernote has the concept of related articles. That just seems like a brilliant concept. It seems like a little tool or survey that allowed you to somehow train the algorithm for that would be quite useful.
I really liked it, thanks Aaron. Ive got a question:
From time to time, a very low computer affinity gives some feedback, but they never purchase. This means this is not a kind of customer to address.
Would you create a low computer affinity persona in order to tag notes that you wont solve in the short term?
Thanks in advance!
We have multiple 'audiences' in mailchimp which we use to group our contacts. Some contacts might be in multiple audiences in mailchimp. I want to export these audience groups and import them in Shopify and (since I can't actually group contacts) I would need to use tags to segment these groups for mailing lists etc.
The problem I'm having is that if I import 'Group A' for example , and tag all the contacts in this group as 'Group A' ( so that they are tagged for Group A in shopify) , When I go to import Group C and there's some customers in this group that are already tagged with 'Group A' , When I import the customers to add the tag 'Group C' to this list, those contacts that were previously tagged as Group A will lose the Group A tag and only have a Group C tag - Is there any way to avoid this ?
(To clarify, I want to import 1 list of contacts, add a specific series of tags to these contacts, and then import a second list of contacts that will have a different set of tags, but will add these tags to customers that are already in my shopify database, rather than overriding the previous tags with the new tags from the most recent upload(s)).
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