SP TEMPLATE/Group rate promo
Jerry Ash
Hi all.
Here's the group subscription pitch I mentioned in the previous email.
Please, please let me know your thoughts, not only about the pitch,
but the targets and the followup I need to do, probably by phone.
C'mon marketing people. Help me out here!
Jerry
To: [Name, title]
From: Jerry Ash, publisher, Smart People magazine
Subject: Business Case for [Name organization/Smart People Alliance
Date: [Date]
Smart People magazine proposes a business alliance with [Name
organization] that will substantially increase the participation in
and effectiveness of its Knowledge Management program.
In a nutshell, Smart People magazine broadens the dialogue on
knowledge management from the corporate level to the mainstream,
engaging real life smart people by reaching directly into their
personal interests in everything digital, including online search and
social networking.
Knowledge sharing has become a popular sport outside the workplace,
using social networks not just to chat mindlessly, but to develop
serious networks of like-minded people for serious purposes. Inside
the workplace, major investments are being made in systems and
processes to create environments where people will do the same thing —
share knowledge and collaborate across disciplines and distances.
But while social networking is all the rage outside, employers have
had varying success inside populating systems and processes with the
same fervor.
Strategy
Smart People magazine’s primary goal is to bridge the gap. We’ve
loaded the magazine with “neat” stuff in four sections — LIVING,
LEARNING, CHOOSING and CREATING— to get readers aware and interested
in the power of knowledge over things that matter to them in their
outside lives. Then the WORKING section applies what they’ve learned
to their professional lives. Actually, many of the stories in the
other four sections are equally applicable to working.
The business model of Smart People magazine aims to reach our largest
audience through group, not individual, subscriptions. The greatest
place for Smart People is behind doors where smart people work in
savvy organizations that have created knowledge sharing and
collaboration models. Even where there is no formal framework, Smart
People can inspire a smarter work culture.
[Name organization] has both pioneered and become a model for
Knowledge Management practice throughout the world [or similar]. Smart
People magazine has been developed by many pioneers and practitioners
of KM worldwide to help spread the word about the advantages of
knowledge work to the main stream.
We propose an alliance with [Name organization] that will take the
[Name organization] KM program to the front line.
The proposal
An individual subscription to Smart People magazine is $50 USD
annually. We are working on a group subscription fee rate card that
will offer the magazine for as little as $2 per year, depending on
quantity.
We could offer these deep discounts through [Name organization’s] KM
and Human Resource business units in at least two scenarios:
1. [Name organization] takes one group subscription and makes
Smart People magazine available to all [Name organization] employees.
2. [Name organization] takes one group subscription for a selected
group of employees.
We recommend the first option because every employee—from the
boardroom to the mailroom—is a knowledge worker.
Dependng on the size of the group, there are several ways we can brand
the magazine as a [Name organization] sponsored publication. And, we
can make special pages available in the [Name organization] version
for the sponsor’s messages either in the form of advertising or
editorial content.
I am open to any other ideas you may have. Here is my contact
information:
Jerry Ash
Email: smart...@smartpeoplemagazine.com
Smart phone: 813.335.1355
Phone: 813.634.4397
URL: www.smartpeoplemagazine.com