Fw: Announcing: SmartPlanet.com - the place to go for innovative insight and ideas! | ZDNet Announcements
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Jack Ring
Jun 9, 2009, 12:31:34 PM6/9/09
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FYI
----- Original Message -----
From: ZDNet Announcements
To: jr...@amug.org
Sent: Tuesday, June 09, 2009 8:52 AM
Subject: Announcing: SmartPlanet.com - the place to go for
innovative insight and ideas! | ZDNet Announcements
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Jerry Ash
Jun 9, 2009, 5:10:40 PM6/9/09
to smart-pe...@googlegroups.com
All.
Saw this. What scares me is this one has the power behind it to get
discovered by the same readers we aren't reaching.
Jerry
On Jun 9, 2009, at 12:31 PM, Jack Ring wrote:
> FYI
> ----- Original Message -----
> From: ZDNet Announcements
> To: jr...@amug.org
> Sent: Tuesday, June 09, 2009 8:52 AM
> Subject: Announcing: SmartPlanet.com - the place to go for
> innovative insight and ideas! | ZDNet Announcements
>
> Trouble viewing this mail? Read it online | Manage my newsletters |
> Previous Edition
>
> ZDNet Announcements
> jack | Tues., June 9, 2009
>
Saw this. What scares me is this one has the power behind it to get
discovered by the same readers we aren't reaching.
Jerry
On Jun 9, 2009, at 12:31 PM, Jack Ring wrote:
> FYI
> ----- Original Message -----
> From: ZDNet Announcements
> To: jr...@amug.org
> Sent: Tuesday, June 09, 2009 8:52 AM
> Subject: Announcing: SmartPlanet.com - the place to go for
> innovative insight and ideas! | ZDNet Announcements
>
> Trouble viewing this mail? Read it online | Manage my newsletters |
> Previous Edition
>
> ZDNet Announcements
> jack | Tues., June 9, 2009
>
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> Alerts | RFID Alerts | RSS Feeds
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> Premier destination for
> innovative insight and ideas!
>
> Dear reader,
>
> We're proud to announce that we've recently launched a new site,
> named SmartPlanet, that we think you'll be interested in.
>
> SmartPlanet.com is the premier destination for savvy advice, thought-
> provoking analysis and expert discussion at the intersection of
> technology, business and life. Covering decisions that reach from
> the boardroom to the living room, SmartPlanet.com is the place to go
> for innovative insight and ideas that impact the world around you.
>
> Interested? Check out SmartPlanet here! (and don't forget to sign up
> for our special newsletter)
>
>
>
>
>
>
>
>
>
>
> innovative insight and ideas!
>
> Dear reader,
>
> We're proud to announce that we've recently launched a new site,
> named SmartPlanet, that we think you'll be interested in.
>
> SmartPlanet.com is the premier destination for savvy advice, thought-
> provoking analysis and expert discussion at the intersection of
> technology, business and life. Covering decisions that reach from
> the boardroom to the living room, SmartPlanet.com is the place to go
> for innovative insight and ideas that impact the world around you.
>
> Interested? Check out SmartPlanet here! (and don't forget to sign up
> for our special newsletter)
>
>
>
>
>
>
>
>
>
>
Boris Jaeger
Jun 11, 2009, 7:50:43 AM6/11/09
to smart-pe...@googlegroups.com
Jerry,
first of all this is a product totally
different from Smart People.
I terms of content Smart People is focusing on
smart people who are knowledge workers, personal knowledge management, and
new media in order to get smarter. SmartPlanet is focusing on broader smart
issues.
In terms of service, Smart People is delivering a
real subscription-based magazine (with webinars and radio shows?) and several
discussion groups on the major social networking platforms. SmartPlanet is only
delivering a free blog platform where people can post their writings. As
far as I can see the articles are pretty short. So you can view SmartPlanet
as a kind of magazine written by everybody without the articles being reviewed
...
So you're scared about the IBM power behind this
magazine. What do you mean with power, money? If so I just want to remember that
Smart People is focusing on the human side. They're important, the
intellectual assets rather than the material assets. Is this just an other buzz,
like always?
And how can you say that Smart People isn't
reaching it's target audience? There are a lot of people reading and talking
(tweeting) about the magazine's articles. To me it seems that many people like
the magazine. They just don't subscribe. This is the challenge ... Therefore we
need to spread the magazine throughout the world/web but not by bulk mails (bulk
mails aren't very successful as you can see from Jerry's 2.500 people in his
adress book) but by the new channels ...
This brings me to an other issue: Engagement of the
people involved in the Smart People adventure. It should be more, in your own
interest. You all have committed to support Smart People. If this project will
fail it will impact your own reputation. Same if this project will succeed. It
will pay off for you all. Therefore, you all should engage more and even more
because of the financial limitations Smart People is struggeling with. As
before, the humans make it, not the money. Nobody should say, "Yes, Smart People
is (was) good, but we have (had) limited financial resources ..."
Maintain your seed greatly at the beginning
and the fruits you harvest will be tremendous.
But back to SmartPlanet. Don't see this platform
with it's powerful sponsor as thread but as opportunity. Why not contact them
and ask them for a partner-/sponsorship or maybe the gonna integrate the Smart
People magazine into their offer ...
Just be active and creative.
Boris
Jack Ring
Jun 11, 2009, 3:32:31 PM6/11/09
to smart-pe...@googlegroups.com
I suggest that there is much more to Smart
Planet than Boris perceives. However, I encourage us all to pay attention to his
final statement. Smart Planet can be leveraged by Smart People just as we are
leveraging Google, Yahoo, Twitter, Linked-in, Ning and others. One easy way is
to take the synopsis or premise of each Smart People article and post it on
Smart Planet.
Jack
Avigdor Sharon
Jun 15, 2009, 9:41:47 AM6/15/09
to smart-pe...@googlegroups.com
This is a great idea and we should do that. I also second Boris' perception that this is an opportunity. While continuing to be active, creative and persistent, I agree we should connect and contact. Actually not only them but also David Pogue, mashable.com and other journalists, communicators and media channels that focus on the leading edge of creativity, technology, knowledge work and social networking.
Avigdor
Jerry Ash
Jun 21, 2009, 4:06:19 AM6/21/09
to smart-pe...@googlegroups.com
Hi all.
Hi all.
Boris, I've been very appreciative of your message from the day you
sent it, and it has added another item to my self-criticism list too.
Here I am supposed to be the spiritual leader and yet you have to step
into my void. I'm not going to spend much time on this, but my head
has been full of demons for the last month and it has clouded my can-
do vision. My message about Smart Planet was a product of that
malaise. For it, I apologize.
What you've said is absolutely right and the question is how do we get
these things done?
My biggest demon is real. We have a great team, each doing what we do
best. Except, we have not found an inspired marketing leader. Oh, we
have marketing leaders. Boris is doing an outstanding job building the
brand and presence on the Internet. You guys working the social
networks are doing a great job too. Our editorial team is turning out
a great product to market. But opportunities are sliding by -- ones
like connecting with Smart Planet to explore possibilities. I have to
admit, there are several such opportunities in my inbox, but my effort
has been lame. That's my opinion for a couple of reasons. 1. I'm not a
multi-tasker. What I do best is writing, editing, publishing and
that's where my head is. 2. What I don't do well is promotion,
marketing, sales and so--without a marketing/sales leader--I am the
weak link.
I'll keep looking for someone to fill the job. But the story so far is
bleak. A dozen or so of the people on our mixxt list indicated
'marketing' as one of the things they could do for Smart People. Yet,
all we have to show for it is two turn-downs and no takers. I even
sent a personal message to each of them through the mixxt list and
received only one positive response. Amit Anand has a brilliant plan
that will involve his MBA students in mass mailing in India using a
corporate database he has access to.
Now, I heed Boris's conclusion that the mass approach won't work. But
there is a lot of energy here ready to be put to use. If not mass
mailing, what can we have these student do? In my malaise of the past
month I have failed to work with Amit who is eager to start! You see
my (our) problem! I can promise to do better, but my best won't be
good enough. We need a leader with fire in the belly who knows how to
organize people to get things done. Boris would be a great choice, but
he already has the biggest job of us all. You can't imagine how much
Boris is investing in the technology and publishing processes.
Maybe you can help me find such a person. I don't like the idea of
putting out a mass appeal for talent because I don't know what I'll
get. I'd rather this person just bubble up among us and that's why I
hope we all can think about this.
My friends, I hope my honesty does not shake your faith in me or bring
you down. But this is not a time to hide the truth about the bad as
well as the good. I'm a great concept guy and a great mass
communicator. For the rest, I need lots of help and that's why I
celebrate each one of you every day. We just need that last link!
That's all!
Jerry
Hi all.
Boris, I've been very appreciative of your message from the day you
sent it, and it has added another item to my self-criticism list too.
Here I am supposed to be the spiritual leader and yet you have to step
into my void. I'm not going to spend much time on this, but my head
has been full of demons for the last month and it has clouded my can-
do vision. My message about Smart Planet was a product of that
malaise. For it, I apologize.
What you've said is absolutely right and the question is how do we get
these things done?
My biggest demon is real. We have a great team, each doing what we do
best. Except, we have not found an inspired marketing leader. Oh, we
have marketing leaders. Boris is doing an outstanding job building the
brand and presence on the Internet. You guys working the social
networks are doing a great job too. Our editorial team is turning out
a great product to market. But opportunities are sliding by -- ones
like connecting with Smart Planet to explore possibilities. I have to
admit, there are several such opportunities in my inbox, but my effort
has been lame. That's my opinion for a couple of reasons. 1. I'm not a
multi-tasker. What I do best is writing, editing, publishing and
that's where my head is. 2. What I don't do well is promotion,
marketing, sales and so--without a marketing/sales leader--I am the
weak link.
I'll keep looking for someone to fill the job. But the story so far is
bleak. A dozen or so of the people on our mixxt list indicated
'marketing' as one of the things they could do for Smart People. Yet,
all we have to show for it is two turn-downs and no takers. I even
sent a personal message to each of them through the mixxt list and
received only one positive response. Amit Anand has a brilliant plan
that will involve his MBA students in mass mailing in India using a
corporate database he has access to.
Now, I heed Boris's conclusion that the mass approach won't work. But
there is a lot of energy here ready to be put to use. If not mass
mailing, what can we have these student do? In my malaise of the past
month I have failed to work with Amit who is eager to start! You see
my (our) problem! I can promise to do better, but my best won't be
good enough. We need a leader with fire in the belly who knows how to
organize people to get things done. Boris would be a great choice, but
he already has the biggest job of us all. You can't imagine how much
Boris is investing in the technology and publishing processes.
Maybe you can help me find such a person. I don't like the idea of
putting out a mass appeal for talent because I don't know what I'll
get. I'd rather this person just bubble up among us and that's why I
hope we all can think about this.
My friends, I hope my honesty does not shake your faith in me or bring
you down. But this is not a time to hide the truth about the bad as
well as the good. I'm a great concept guy and a great mass
communicator. For the rest, I need lots of help and that's why I
celebrate each one of you every day. We just need that last link!
That's all!
Jerry
Avigdor Sharon
Jun 21, 2009, 12:06:08 PM6/21/09
to smart-pe...@googlegroups.com
But, why should honesty shake any faith or bring anyone down? on the very opposite, openess and collaboration are just a few of the virtues of this group. I actually think we should all talk more often, share, discuss and do. When a collaborative team is continousely and persistently working togeter, no one should be a multi-tasker because together as a coherent group we are multi-tasking by nature.
Here are a few ideas about marketing channels and media collaborations. I also think we should consult with David Gurteen. He is in the Editorial Board of the magazine and a master communicator. Surely he would have great ideas and can do a lot to push this forward.
Working with SmartPlanet should still be a possibility. Here are a few other ideas:
- David Pogue, writing for the New York Times -http://pogue.blogs.nytimes.com/, http://www.davidpogue.com/
-
BusinessWeek Technology columnists (choose one) -http://www.businessweek.com/technology/columnists/
-
The Wall Street Journal columnists -http://online.wsj.com/public/page/news-opinion-analysis-columns.html
-
All Things Digital - http://allthingsd.com/
-
Web Worker Daily - http://webworkerdaily.com/
-
Electronic Frontier Foundation - http://www.eff.org/
- Wired News - http://www.wired.com/
-
The Epoch Times ("a fresh look at our changing world") -http://www.theepochtimes.com/
On top of that, we should go back to the Mixxt group and use it more often. Read what we have written in the past and use it as a hub, even if discussions such as this go by email. And as Boris rightly said - let's all be active and creative.
Avigdor
Avigdor Sharon
Jun 21, 2009, 12:28:53 PM6/21/09
to smart-pe...@googlegroups.com
Oh, yes and of course Mashable - http://mashable.com/
Jack Ring
Jun 22, 2009, 1:06:12 AM6/22/09
to smart-pe...@googlegroups.com
Jerry,
Chin up and pursue the finest in material for Smart People.
Meanhwhile, heed your own words, "What I do best is writing, editing,
publishing and that's where my head is. What I don't do well is promotion,
marketing, sales.." then notice that if that is the case then perhaps you
are not qualified to decide that you need a marketing person, let alone what
kind of marketing person.
Try the Smart People recipe:
1. The best customers come by word of mouth, referrals.
2. The best strategy for attracting customers is not about finding them,
e.g., advertising, but about helping them find you, e.g. curiosty.
3. They want to know, What's In It For Me? (not what's in Smart People
magazine).
4. Soooo, craft four messages regarding what benefit someone can get by
reading Smart People magazine and passing Smart People magazine on to those
who will appreciate the courtesy, and building networking by discussing
Smart People magazine, etc..
5. Share the messages with us. You already have a large marketing staff. We
just need to know what to say.
Hope this helps,
Jack Ring
ps. Writing those will sharpen your content editorial perspective as well.
Chin up and pursue the finest in material for Smart People.
Meanhwhile, heed your own words, "What I do best is writing, editing,
publishing and that's where my head is. What I don't do well is promotion,
marketing, sales.." then notice that if that is the case then perhaps you
are not qualified to decide that you need a marketing person, let alone what
kind of marketing person.
Try the Smart People recipe:
1. The best customers come by word of mouth, referrals.
2. The best strategy for attracting customers is not about finding them,
e.g., advertising, but about helping them find you, e.g. curiosty.
3. They want to know, What's In It For Me? (not what's in Smart People
magazine).
4. Soooo, craft four messages regarding what benefit someone can get by
reading Smart People magazine and passing Smart People magazine on to those
who will appreciate the courtesy, and building networking by discussing
Smart People magazine, etc..
5. Share the messages with us. You already have a large marketing staff. We
just need to know what to say.
Hope this helps,
Jack Ring
ps. Writing those will sharpen your content editorial perspective as well.
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