Amit,
first of all a warm welcome from Germany and sorry to hear that your
PhD endeavour is still continuing.
Reading through your email keeps me thinking of jus one sentence:
"Think big, start small!"
As you may have heard from Jerry his initiative to send mass emails
(to his online friends) wasn't successful. What I rather would do is
to go in the KM, Smart People, and tech-savvy related groups, search
for messages with keywords related to Smart People magazine articles,
point to the articles and promote Smart People as a byproduct. This
is not that aggressive and if not lead to subscriptions it will at
least increase the website's traffic, which is important for
prospective advertizers on the website (key: media data). ...
As for the communities your students will create I definitely
recommend orkut as it is very popular in India. So they knowl the
cultural background of the people there and can communicate in an
appropriate way. There are already Smart People representations on
Twitter, and Facebook. Maybe some of your students want to support the
current hosts ther. As for My space I'm not sure if we hould create a
group there. Although very popular, the MaySpace groups seem to be
very inactive. I've never heard about Bigadda and Siliconindia so I
can't say something about them.
What Smart People definitely needs is a marketing plan ...
Anyway, count on my support!
Yust some of my quick thoughts,
Boris
On Jun 23, 2:21 pm, "Amitabh Anand (Amit)" <
envia...@gmail.com> wrote:
> Thank you for reply, its been so unfortunate and dissapointing and
> heartbroken, that i was not offered scholarship, but i was offered a PhD
> place. But i think for the moment i have dropped the plan for aston as i am
> not offered scholarship.But my hunt for PhD is still on.Well that i will
> keep you updated regularly. I am in touch with Alan most of the times and
> we almost chat everyday.
>
> Meanwhile coming to the marketing plan i had, the plan is very simple
>
> - My student will be free from October 1st 2009 to January 1st 2010 ( 3
> Months)
> - I shall supervise my students in marketing for these 3 months.
> - students will be collecting data on email of various corporates,
> universities, industry bodies and start mass mailing and promoting through
> mail ( we will make sure it will not enter as SAPM, before mailing, the
> content will be finalized with Jerry, Alan and Boris)
> - My students will next start making groups like in Orkut, Twitter, My
> space, Facebook, Bigadda, Siliconindia ( around 30 well know social
> networking sites) etc... and then start inviting people and participate in
> knowledge sharing and lightly promoting subscription.
> - My students will collect the database of all the companies more than
> 1000 mails and start sending subscription mails.
> - Next process will be postings in forums,( indian students forums
> and corporate forums and technical forums ( free postings)
> - The report of all these activities will be documented with screen shots
> and will be submitted to Smart People
> - I shall encourage students to write articles, contribute case studies
> and submit to Smartpeople
>
> This is in an Indian perspective and i know how it works in India being a
> marketer for 3 years, i shall take up the free power of internet and try to
> reach the mass who are interested in getting associated with Smartpeople
>
> Let me know your thoughts
>
>
>
> On Tue, Jun 23, 2009 at 5:41 PM, borisj <
boris.jae...@web.de> wrote:
>
> > > Alice, your idea of approaching all the board members is excellent and
> > > I need to communicate with them anyway. So I'll do it. But lest I not
> > > waste their attention, can you guys advise me on what/how to say what
> > > we need/want.?
>
> > Why don't we use the wiki on mixxt to work on a text together? The
> > final version could be used as template which can be used by everyone.
> > There could be a template section for all kind of stuff (e.g.
> > Advetizing request, new issue update, etc.)
>
> > Boris- Hide quoted text -