Fwd: A better way to understand TRS

[JOSE BAILEN]

---------- Forwarded message ----------
From: The McKinsey Quarterly <edit...@e.mckinseyquarterly.com>
Date: Tue, Jul 8, 2008 at 5:34 PM
Subject: A better way to understand TRS
To: jose....@gmail.com

A better way to understand TRS

Executives, board members, the press, and investors regularly look at
total returns to shareholders (TRS) as an important metric of value
creation.

Yet TRS, like any performance metric, is instructive only when users
understand its components. Breaking the metric into four fundamental
parts offers a better view.

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