These are the guidelines for the beneficiary selection to keep in
mind.
Beneficiary Guidelines
In the last few years, many worthy non-profit organizations have
experienced significant cuts in government, corporate and individual
funding. So now more than ever, local beneficiaries are in need of
the funds your V-Day benefit will raise for them. Your decision to
organize a V Day Campaign event is also a commitment to your
beneficiaries. Please understand this commitment and take it very
seriously.
Your relationship with your beneficiaries is mutually beneficial. Use
your beneficiaries as a source of support and information for your
event. For example, early on in your production process, invite
representatives of your beneficiaries to talk to your production team
about their work so that your team can be educated and inspired and,
in turn, can educate and inspire your community.
Selecting your beneficiaries: Depending on the size of your
production, you should select no more than two or three
beneficiaries. One beneficiary is fine. You want to be able to make
a donation of a significant size and, if it is divided among too many
beneficiaries, there is less impact. Beneficiaries should be
organizations in your community that are already working to stop
violence against women and girls or are providing direct aid to
victims. Such organizations include battered women's shelters, rape
crisis centers, stop rape education programs, and similar direct
service programs for women and girls.
Is their mission to end violence against women and girls? While V Day
recognizes the wide array of important women's issues and needs, we
have chosen to focus our efforts on preventing and ending violence.
This means that funds raised through the V-Day Campaigns are limited
to beneficiaries who are primarily or specifically working on anti-
violence issues. V Day's goal is to end violence against women and
girls and the only way this can be achieved is to prevent the violence
from happening in the first place. So please try to select
beneficiaries whose work involves violence prevention.
Please take the time to find a beneficiary that is doing work you find
significant and donate to them. If the beneficiary you choose is women-
oriented but does not have a specific anti-violence program, before
you even commit to donate to them discuss with them the possibility of
them creating or developing such a program. Telling them how to spend
the money you donate to them sends a message that you don't value the
work that they have been doing. PLEASE be respectful of the work that
many of these agencies have been doing for many, many years If you
have a question about the eligibility of a specific beneficiary,
please write to
camp...@vday.org.
Are they registered charities or non-profit organizations? Outside of
the United States, your beneficiaries must be registered charities in
accordance with the laws of your country.; in the United States, they
must be qualified 501(c)(3) organizations or be sponsored by a 501(c)
(3) organization. Before you begin publicizing your event, you should
work with your fiscal sponsor to be sure that your selected
beneficiaries are qualified to receive funds.
Beneficiary classification: In order to demonstrate the impact of V-
Day, we need to track and report Campaign support to local
beneficiaries according to our awards classification system. In the
online follow-up report that you are required to fill out after your
event, please classify your beneficiaries according to the following
categories:
DV - Ending Domestic Violence/Aiding in Recovery: battered women's
shelters and safe houses, family crisis services, battered women's
empowerment services, victim's recovery services, children's programs,
etc.
SV - Ending Sexual Violence/Aiding in Recovery: rape crisis centers
and hotlines, victim legal aid and advocacy, rape awareness programs,
rape victim recovery programs, "Take Back the Night" and other anti-
sexual violence programs, child sexual abuse programs, etc.
CO - Communication and Coalition Building: Women's Resource Centers
for anti-violence resources, women's anti-violence networks, community
anti-violence coalitions and task forces, anti-violence awareness
through theater or other performance arts, GLBT Centers for anti-
violence programs.
GE - Gender Equity and Women's Rights: legal assistance and advocacy
around broader issues of violence, national and international women's
rights organizations for anti-violence work.
OP - Ending Systematic Violence and Oppression: sexual slavery and
trafficking, female genital mutilation, aid to women victims of war.
MP - Multi-Purpose: organizations that address more than one of the
above.
Tip: Call or write to potential beneficiaries to explain V Day's
mission and its emphasis on supporting organizations like theirs.
Explain your role and goals as a Campaign organizer and how and why
you would like to include them in your V Day plans. A "beneficiary
invitation letter" template is available at the V Spot for your use.
Follow up with an in-person meeting (or get on the agenda of their
next Board meeting). Bring V Day materials with you. (If you have
done a V Day event in the past, bring that information - photos,
amount raised, etc. Create a Press Kit from the press information
provided at the V Spot.) The key to working with beneficiaries is to
give them as much information about V Day as possible and let THEM
decide that they want to be part of the worldwide movement.
Most organizations will be thrilled to learn that they are among your
selected beneficiaries but some might be skeptical, unenthusiastic or
hesitant. Don't be put off by unexpected reactions: Some
organizations might desperately need the financial support and the
exposure that your event would give them but decline to participate
for reasons that they might not be able to make clear to you or that
might not make sense. Understand that all organizations have to
report to a Board of Directors and many must receive approval from
their Board before they can participate in an event like V-Day. If a
group you approach is squeamish about "vaginas," there will be others
that won't be. Most organizations working to stop violence against
women struggle for funding and will be grateful for your support.
Tip: It's helpful if you really know what your potential beneficiaries
do; it shows your genuine respect for their work. One organizer went
through her beneficiary's volunteer training program to learn more
about them. Then she worked on the DV/rape crisis hotline as a
volunteer.
Tip: As soon as you determine who you would like your beneficiaries to
be, be sure to let them know and get their agreement to be part of the
event.
Tip: Decide early on how you expect your beneficiaries to participate
in your production - e.g. provide volunteers, act as fiscal agent,
take reservations, provide you with their mailing lists, help you get
sponsors, help promote the event, sell tickets to their donor base and
clients, etc. - and communicate these expectations to them. Put your
arrangement with each of your beneficiaries in writing so that the
division of responsibilities is clear to everyone involved.
Tip: You might want to meet regularly with your beneficiaries to
discuss the progress of your production. This will make them feel
included in your event and inspire their assistance.
Tip: Get letters of support from your beneficiaries. This will help
when approaching sponsors - or anyone else whose support you seek.
Tip: Have your beneficiaries display information about their
organizations in your venue lobby during your events. Representatives
from the organizations can also be invited to help facilitate post-
performance discussions and be available to counsel people who might
need some additional support in the moment.
Tip: Include information about your beneficiaries in your press
releases, publicity and performance program.